Reasons Why People Blog | Blogology 101

blogging basics, with Renzie Baluyut.

Getting into the blogging lifestyle today is easier than ever, with so many resources online and books on the topic. You probably have a number of friends or colleagues who already blog.

There are several reasons why you might decide to get into blogging.

• You might feel like having a diary, or a journal, where you can put in your thoughts, experiences or opinions about everything going on in your life.
• Or you might want to have a notebook filled with all kinds of things- recipes, wishlists, pictures, poems, short stories, pieces of art, etc.
• You just might decide one day to just share everything you know on a particular subject matter you're passionate about- a hobby, a profession, an industry, or a particular lifestyle.
• Sometimes, you might feel so strongly about a particular cause or issue, and use a blog to tell the world how you feel about things.
• It's also possible that you have a business going on, and you'd want to have a blog to talk about your trade, and what your company is all about, even promoting your goods, services and promotional activities.
• Others use blogs to market themselves and establish themselves as an authority figure, or at least to build credibility, for a particular profession or industry.
• There are also those who make a legitimate business out of blogging, whether blogging or maintaining a blog for another company or organization, or working out the nuances of blogging for money by themselves.
  

These are all valid reasons for your wanting to start your own blog. In fact, it can even be a combination of any of these.

The beauty of blogging is that you have absolute freedom with your own blog. You can write whatever you want, on whatever topic you feel like, even go ahead and include all kinds of pics, links and video if you so wish.

There's a difference, however, between a personal blog, and a blog meant for more commercial or professional purposes. And again, exactly what direction your blog will take is completely up to you.

Cheers, everyone.

Blogology 101 is a special section within Keyboard Monkeys dedicated to inspiring and empowering beginner bloggers to get into the blogging lifestyle by developing better blogging habits and to educate them on techniques to build better blogs.

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Blogology 101: Building Your Online Authority Through Blogs

Welcome to Blogology 101: Blogging For Beginners. In this post, we talk a little bit about how to slowly build yourself up as an authority figure using your blogs.

Even as I write this blog on blogging, I know I'm hardly an authority on the topic, knowing that there are so many others who have come before me- bloggers, and various other blogs about building a better blog.

The beauty of blogging, however, is that everything you write about is all about you, your opinions, your passions, and your experiences. Who knows? Maybe in a few years, I might actually just turn out to be a blogging guru of sorts. Or some authority figure in some other way.

In fact, when blogging, you should never be afraid of what people think, or if what you write about is right or wrong. Of course we all try to get our facts straight as much as possible, but beyond that, it's the whole "human" side of blogging that makes it so appealing. It doesn't get any more personal than that.

Authority is something given to you by your readers. I've known some not-so-heavy hitters literally become online superstars, and conversely, some real-life bigshots who are virtually unknown by the denizens of the blogosphere. You can be a complete unknown in a certain field- but as long as you're honest about what you post, and write from your experiences and opinions, and get people to read about you- it's really all you need.

For example- I'm not exactly a food critic by profession- I don't have a magazine column or a lifestyle section with my name on it on a newspaper. But I do have a genuine love for food (hence the girth), an appreciation for quaint, cozy hangouts, and I'm sure there are people out there who either would:

• a) like to read about food and quaint, cozy hangouts or
• b) like to share their thoughts about their own experiences on food and quaint, cozy hangouts.

In any case, it's a very viable target market. I don't have to be an authority figure just yet, but eventually, as I fill up my blog with more reviews on food, and stories of other cozy places, and links to other good reads, then perhaps more people will come read what I have going on, and keep coming back for more.

When that time comes, when people actually keep coming back to your blog to read about what you think about things, and when they bother to leave a comment, or interact with you in some way, then in a way, they have given their vote to you. They have given you some authority by simply patronizing your site.

So what's the plan? If I want to be recognized as a food critic, or at least one who recommends good food and quaint, cozy spots- then I'd better get down to writing about things along those lines.

Which is exactly what I'm doing now, as I'm taking bites out of this huge meatball sandwich I'm enjoying right now at this lovely little Italian deli/pizzeria called Fratelli's. My review of the place actually comes up in a separate blog entry elsewhere.

Keep blogging now, and authority comes later from your readers and regulars. Regardless of your stature in the real world, your online authority depends on the amount of work you put into your blog.

Personally, I'd tell you to build up both. Both online and offline authority. It's a great exercise in building and marketing the brand that is you.

Cheers, everyone!

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Blogology 101: Ten Tips For More Effective Blogging.

Welcome to Blogology 101: Blogging For Beginners. In this post, we touch on Ten Things to Keep in Mind for More Effective Blogging.

I suppose it doesn't matter whether you've only just begun or if you've been at it for a while. There are some rather basic things we can all come back to from time to time. Here are a few tips to consider if you're seriously into blogging.

1. Write now. When you have the urge to hammer away at a keyboard and churn out some words- go right ahead- there's no better time than right now!

It's called creative tension by some- where you suddenly find yourself wanting to write with a terrible sense of urgency- before the impulse to write goes away. And sometimes, it goes away just as quickly as it set in earlier on.

It might be just a spontaneous thing, but it's that all-too-important element of inspiration that matters. So if it hits you, don't ignore it. Write. And write right away.

2. Write regularly. It's all about setting a rhythm- not only for your readers, but also for yourself!

They say it takes 21 days to form a habit. That should be just about enough time to allow your neural pathways to form loops in your system to help you go through the movements easier. But besides just forming habits, it also needs a conscious commitment on your part.

Blogs ARE commitments. As they take on a life of their own through new content and reader interaction, all the more they need you- the blogger- to sustain that life.

3. Focus. Know what you want to write about and stick to it. If you want to write about something else, well you can always have another blog :)

It's really all about contributing to the overall positive reader experience. Your readers go online because they're looking for something particular. If you say your blog is about technology, then give your readers technology.

This way, you not only give readers a reason to keep coming back, you also make yourself more marketable, and that's always a good thing.

4. Let your personality show. Your blog is all about you!

Personality is what separates you from other blogs, and even other media. There may be thousands of, say, music blogs out there, but only you can write about what YOU like, what YOU feel strongly about.

Ultimately, it's what makes blogging so interesting: you can let your passions show. Unlike newspapers or magazines, you can make your own rules, set your own standards, write anything however you want it written. You can, therefore, give your blog its own voice- your own.

5. Write for your target audience. Can't please everybody. At least appeal to the kind of people you want to keep coming back.

There are thousands, if not millions of blogs out there, and anybody can find a site that personally appeals to them- that's the whole beauty of the internet.

Your blog enjoys this same privilege; you don't HAVE to appeal to everybody- let radio and TV pander to the masses. Your blog should at least appeal to others who feel and think the same way you do. Ultimately, it's all up to you- whether you want to share about needlecraft and crocheting with mature homemakers, or write about digital audio and video editing for young entrepreneurs- the choice is all yours.

6. Offer something fresh. This is where the effort comes in. Or sheer luck. You never know when an idea is going to be big, right? So keep those ideas comin'.

The internet is both a boon and a bane. True, you can find just about anything online, but on the other hand, we've just about seen it all.

Offering something fresh might not be so hard- just ask yourself a simple question: what one thing interested me today? Then write about it. Put a personal spin into the topic. Slap on a picture, add a link, even share a video with it. You just gave your readers something to talk about.

7. Offer something useful. It's great to come up with something interesting. But it's even better to come up with something useful.

They say that the most successful ventures today should: a> help you save time, b> help you save effort> and c> help you save money. Or a combination of any two, or even better, all three.
Again, this is all part of contributing to the overall positive reader experience. It's what separates your blog from all the other websites that just waste your time.

8. Be neighborly. If you want others to read your blog, read others' blogs too. Drop a comment, interact and even cross-promote!

It's all about being a responsible member of the online community, really. Give credit where credit's due: if you like what you read, take some time to show your appreciation by leaving a short thank-you note, linking to the article, or even leaving a tip, if you feel like it.

In the same way, when people leave comments on your posts, thank them back. Make your site more visitor-friendly. Because you want people to keep hanging out on your blog.

9. Stick to short paragraphs, instead of writing long, looongg ones. Makes it a lot easier to read, and it's easier on the eyes.

Pretty much like taking bites off a sandwich rather than wolfing down the whole thing in one go; you want to make reading easier for those dropping by your blog.

Besides, portioning off content in this manner makes it easier for readers to scan through your article: maybe there's something specific they're looking for, or maybe they'd like to quote you on a post of theirs.

Make your posts easier for your guests to read. Again, part of the overall positive reader experience.

10. People love lists!

No idea what the psychological reason is behind this; but for me, I feel that lists offer a certain kind of structure that allows people to get the information they want right away- it's all for them to see in plain sight.

Furthermore, it encourages readers to compare notes with what they know or how they feel about the topic. "What are my own top ten favorite horror movies of all time?", "I think the author missed it with that one", or "I think #8 is more important than #3".

Lastly, even if there was no ranking involved, there's that element of suspense that gets built up until the list is done. And the reader would finally decide to what extent he agrees with your list, if he ever agrees at all. Then let the comments fly.

So there you have it: Ten Things to Keep in Mind for More Effective Blogging. Sure hope that helped. Of course, I'd sure love to hear your ideas and tips as well. So do let me know what you think!

Cheers, everyone!

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Blogology 101: The Blogging Lifestyle

Welcome to Blogology 101: Blogging For Beginners. In this post, we talk a little bit about The Blogging Lifestyle.

In my opinion, the beauty of blogging is that it complements any kind of lifestyle. You can be a fashionista, a political pundit, a geek, a fitness buff, movie critic, or be just about into anything- whatever it is, it works with blogging. Blogging works, as long as you have a genuine desire to share, and a passion to write (or blog) about it.

Because blogging is about sharing your experiences, and so long as people's interests are so diverse and varied and personal, there's just so much stuff out there to blog about. Take for example the topic of contemporary pop music- you can blog about your favorite artists, or share notes on how to play a certain song, or talk about a great new place to download music, or even follow your favorite artists online.

For blogging to work, all it needs (like we said earlier), is a genuine desire to be interactive; a true yearning to share your experiences with the world, and in turn, to appreciate other people's efforts to also share with you.

In fact, normally introverted people might actually find it much more comfortable for them to write online instead. And there are people who, finding difficulty speaking publicly, might actually discover that their thoughts flow more freely when typing it out onto a keyboard, and into a blog.

You can write as often as you want, and interact as much as you want. You can even create as many blogs as you want, just as long as you have the time and commitment to maintain all of them.

Depending on how casual or how serious you want to be as a blogger, there are just so many options available to you. For more serious bloggers, some even invest in more portable devices- laptops that allow them to blog whenever and wherever the compulsion hits them. Many have cameras to take pictures of whatever catches their fancy- anything they can blog about later on. Others invest in better audio-video capturing equipment to come up with their own podcasts or viral videos.

Welcome to a new digital age- an age where people make their own content and share it with others. User-generated content has never been more popular- which is why blogs are huge these days, in the same way YouTube, Facebook and other social networking sites are huge. It's all about people's desire to share, desire to discover, and desire to form communities.

It truly is a great time to get into the blogging- and there are just so many ways to go about doing it. Get into the blogging lifestyle now, and see how blogging works out for you.

Cheers, everyone!

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Blogology 101: Blogs, Bloggers and Blogging

Welcome to Blogology 101: Blogging For Beginners. In this post, we talk a little bit about the basics of blogs, bloggers and blogging.

Blogs (short for Web-Logs), are essentially online showcases of a person, usually posted for all the world to see.

See, it used to be that all we had were just websites, which earlier on, were really only nothing but fancy online brochures that you can visit 24 hours a day, 7 days a week. Nevertheless, only a relative few knew how to set one up and keep things running- thus the popularity of web design and web development companies.

You have to understand that blogs became popular partly because it changed the traditional model somehow- anyone can now have an interactive website; a site where you can post things, and your readers can interact with you, and you can interact back. And since you always inject your personality into it, anyone can now have a voice online.

Having your own blog these days is so easy now, since there are a lot of free blog-hosting services available online. All you need really are a few thoughts you feel strongly about, and a willingness to share those thoughts to the online community.

Blogging then, is just like writing something on your journal, except that this time, your journal is now online, and that (depending on how much you want to share) it is available for people to interact with.

When you do maintain a blog, you are in effect, a blogger. And there are thousands of bloggers out there all over the world, blogging on so many different things.

Since blogging is a very personal thing, expect most bloggers to write about stories and articles they feel passionate about- personal interests, reviews, politics, hobbies, experiences- all that sort of thing.

Others might like to showcase their knowledge on various topics, taking advantage of their expertise- which is perfectly quite all right. So they give advice and help point others in the right direction.

Still, others might want to use it to advocate a particular cause, issue or lifestyle- informing others, sharing experiences, voicing out opinions- blogs can be very empowering that way.

So blogging can be so many things- it can be a social activity, where you can interact with other bloggers (at least those with some common ground with you), it is a venue for you to express your personality, an opportunity for you to showcase your talents and knowledge, or a much-needed change of pace from the usual things you do in real life.

For some, they use it as a manifesto, as a marketing tool, or even as a means to earn a living.

Whatever your reason, remember that ultimately, blogs are merely tools; just another way for people to communicate with others. Use blogs for your own reasons, or for your own agenda, but blog responsibly.

Cheers, everyone!

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