Wanna Get Into Internet Marketing? Start a Blog!

yet more reasons to get into blogs and blogging, with Renzie Baluyut.

In a video entitled "Social Media Revolution", which I have shared not too long ago, on a previous blog post, we see that there are over 200 million blogs all over the world right now- and those numbers are growing.

Still a couple more hard-to-ignore facts: 54% of bloggers post content or tweet daily, and 34% of bloggers post opinions about products and brands.

I wonder if marketing professionals realize what kind of word-of-mouth and buzz all this activity potentially generates. Here's another fact: more than 1.8 million pieces of content- web links, news stories, blog posts, notes, photos, etc.- are shared on Facebook every single day.

Wouldn't it be great if people talked about you or your company as well?

Social media has indeed changed the way we saw things as marketing professionals. We have to engage our market in a conversation, learn to listen to them and draw out what we can from their experiences with our respective brands.

If you're new to internet marketing, or just about making that shift from traditional marketing to e-commerce and new media, then you're best off starting your new marketing efforts by creating a blog.

This is what Aaron Wall- leading authority in search engine optimization (SEO), blogger, author and international speaker -recommends. In fact, he had even gone as far as giving us seven reasons why new internet marketers should start a blog now.

1. Blogs are easy to set up and update. There are so many free and easy-to-use services available to anyone on the internet now. Plus you're in control of the content, so you can put in new content anytime you want, as often as you want. Pretty much, you're your own author, editor, publisher and marketer, all in one.

2. Blogs have many feedback mechanisms. You know right away if what you're doing is spot on, or if it needs improvement. Because anyone can comment on any of your posts, or jump in on any ongoing discussion, you have a legitimate means to get feedback from your audience.

Knowing is definitely half the battle. All you have to do now is put all that feedback into good use. Remember, listen first. Then sell.

3. Blogs are easy to track and monitor. Thanks to RSS, you can easily keep tabs of other blogs and bloggers just like yourself. All you have to do is subscribe to other blogs that are relevant to you, and use an aggregator like Google Reader or Pageflakes. Even this blog works as an aggregator for all my favorite internet marketing/productivity-related blogs.

Similarly, it's easy to keep track of the activity on your own blog. There are so many available analytics tools online that can give you an idea of your blog's activity over time, where readers are coming from, and how they find their way to your blog.

4. It's easy to join the conversation on blogs. Because there are so many blogs around the world, and because you can know right away which blogs talk about the same things you talk about, joining in on a conversation online has never been easier.

There's definitely a whole community of bloggers out there, and even smaller niche communities for more specialized topics. There's definitely an appeal to all this- you know you're talking to other human beings- other regular people, not corporations or companies- that share the same interests and passions as your own.

5. There's many different ways for ideas to spread. Blogs are all about shareability and discoverability. If you create compelling enough content- readers will definitely pass your message on.

Remember, as you build your authority through your blogs, you will get more readers who trust you, or who feel like they have a connection with you and what you write about. Blogs make it easy for people who like you to share the stuff you post online.

Because of social sites like Facebook, MySpace and Multiply, microblogging services like Twitter and Plurk, and social bookmarking sites like Digg, Technorati and StumbleUpon, and because everyone spends so much time on all these sites, you can count on them passing on links, videos, blog posts, pics, etc. to all their other friends and associates.

6. Blogs have many signs of social proof and value. According to the good people over at Copyblogger,

From a marketing standpoint, social proof is the basis of both buzz and large sales figures. Without it, there’d be no “grapevine” in the first place. It’s also why testimonials are so essential in direct marketing.

Social proof is ultimately the most powerful force involved in growing a successful business blog that helps you sell products or services. The quality of your content is still the most important element, but other subtle influences may well dictate whether you turn a new visitor into a subscription or bookmark.

7. Reading blogs don't feel like you're reading an ad. Again, we go back to the importance of trust. At a time when the mass media landscape- and even the online environment on the internet- is actually getting more and more commercial, readers are always on the lookout for sources they can trust.

For businesses and organizations, word-of-mouth is a force to be reckoned with more than ever: 78% of consumers trust peer recommendations. And only 14% trust advertisements.

With all this going on, the question for traditional marketers is: why aren't you blogging now?

If you'd really want to get into blogging, and know more about setting up your own blog right away for marketing purposes, you can check out this webinar, an online workshop on blogging set up by ProFora Media right here.

Check out more of Aaron Wall here on his very own channel on YouTube. You'll find lots more stuff on blogging and search engine optimization, as well as links to his blogs and other associated sites.

Cheers everyone!

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5 Tips on Making an Event for Bloggers

As more and more businesses make use of buzz marketing to promote their products and services and try to get good word-of-mouth, we get to see all kinds of gimmicks and come-ons.

Some fail dismally in this task- as more educated consumers see right through the more obvious efforts to put pearls on swine. Others cross the ethical borderline, striving to gain positive exposure no matter the cost. And then there are some companies you just can't help but support, solely for the reason that their corporate values naturally align with your own.

Having been a media person for 14 years, and now as a denizen of the local blogosphere, I can say that I've seen all kinds of companies employ all kinds of marketing tactics to get a good review or two out there. Some good, some completely forgettable, and some just downright wrong.

Of course, if your company chooses to make use of new media- blogs, podcasts, social networks, viral videos, etc- as a means to promote your latest line of products and services, you want to be remembered the right way.

I was in a bloggers' event last week, and it made me think about writing the post you're now reading. Let me share with you a few insights I had with that experience.

The Kawayan Cove Experience

Just a few days ago, several bloggers (myself included), headed off for Kawayan Cove in Nasugbu, Batangas. Kawayan Cove is a 68-hectare exclusive seaside residential community, located in Nasugbu, Batangas, a town 2 hours south of Metro Manila famous for its white-sand beaches and resorts. Edge Properties invited some bloggers to come check it out, and you can read the details of our visit on this other post of mine on another blog, The Life & Times of The Renzie Man.

Whether I like it or not, the side of me that's all media-and-marketing can't help but pay attention to how promotional activities- like this particular event for bloggers- unfold and run its course. I've managed a number of similar events in the not-too-distant past, so I have a few observations myself.

Here are some things we learned from our Kawayan Cove visit:

1. Set the expectations straight. Naturally, when we were given the invitation to event, I already had some preconceived notions in my head: is it going to be a sales pitch? Those real estate open house events are usually boring! Wait- blogging about real estate IS boring!

But the invitation explained it all: it's a workshop for bloggers into digital photography. Just so happens it's set in Kawayan Cove. Bring your camera- you'll want to take lots of pictures. Bring extra clothes- you might want to hang by the beach.

The organizers did a pretty good job in setting the expectations straight, and sticking to it. It was pretty much everything they said it was going to be, then they surpassed themselves by executing their plans very well.

2. Preparation is key. In any given event, even your best-laid plans can go awry. In this case, who would've known it would be raining half the day? Nevertheless, there was a Plan B in place- the venue for the talk was moved to a more suitable location (from the ampitheater to the pavillion by Bamboo Beach), there were vehicles on hand to shuttle us from place to place, even sandals for those who didn't bring any.

You have to admire the kind of preparation any company makes to ensure the success of any event. It's all about covering all your bases. And allowing yourself to be flexible when the situation calls for it.

3. Play the part of the gracious host. It's all about creating new connections and encouraging long-term relationships. Make your guests comfortable, encourage mingling with other guests, make yourself available for Q&A's.

In the case of Kawayan Cove, the Puyat family were all there to show us around, share stories and tell us what we needed to know about the property. I'm sure they've done this dozens, maybe hundreds of times, yet there they were, taking time to have a chat with each and every one of us.

The staff of Kawayan Cove was on hand to make sure we were well-attended to. From the welcome drinks, to the hearty lunch prepared for the group, even those nice little moist towels we got after the tour.

All that thoughtfulness and hospitality can only create a positive image of you and your company. For me, it shows how genuinely warm and welcoming the Puyat family is, and also how well Edge Properties trained their personnel. That's always a good thing in my book.

4. Provide lots of venues for interactivity. There were specially prepared food and drink arrangements, just for pictorial purposes, with Anton Diaz (of Our Awesome Planet) going around giving tips and pointers to all the bloggers, and the Puyat family sharing anecdotes about Kawayan Cove's history.

There was more than enough time to take pictures, work on a blog, do a podcast, or even shoot a viral video. Also lots of opportunities to walk around with fellow bloggers to compare notes and get to know them some more.

You want the interactivity because you want to give your bloggers a chance to soak up and appreciate the experience- in every way possible. It's good that they have a good experience about your products and services, and even better that you allow them to process all that information, and consider all aspects of whatever it is your promoting.

5. Content is still king. What makes your event so compellingly different from everybody else's? A promotional event like this gives your company an opportunity to create content relevant to your market. It doesn't have to be forced, nor does it have to be overly elaborate. It only has to be relevant and timely.

With all of Anton's experience as a photographer- he only stuck to what we wanted to hear: Travel and Food Photography for Bloggers. In fact, he only had ten or so slides, yet we already learned so much.

More importantly, we had the chance to put all his tips to practice for the rest of the afternoon as we toured the property. Two birds with one stone: not only do we get to appreciate the majesty of the natural beauty of Kawayan Cove, we also had a newfound appreciation for digital photography.

Bottom line: Make your event a memorable experience. For businesses who wish to tap blogs and bloggers as a means to promote their products, events, ideas or services, what they're really trying to accomplish is to get good online buzz- the kind of word-of-mouth that inspires the bloggers to tell their readers about their experiences, and share something unique about the activity.

As a blogger, The Kawayan Cove event was probably one of the best I've ever been to. I've learned a lot from it, made some new connections, and it gave me a fresh perspective on things (particularly on the topic of real estate, for me!).

As a media-and-marketing person, the activity was well-planned and equally well-executed. Businesses who plan on making use of blogs and bloggers would do well to learn from this exercise.

Cheers, everyone.

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Who's Afraid of the Big Bad Blog?

I picked up a story from a couple of posts in the local blogosphere. A local TV show ran a feature on blogs, and called it "Beware of the Blog". No, I haven't seen it (sorry, no time to watch local TV these past several months), and everything I know is pretty much from what I've read from the blogs of some friends of ours- Noemi and Juned, in particular.

"Beware of the Blog" supposedly had some guests, and from what I gathered, the show's host tosses an issue, and the guests give their two cents' worth.

Here are some issues I'd like to comment on.

1. It seems that the guests believe that (according to Noemi's blog), "blogs are not reliable sources of information unless they come from respectable bloggers".

Who's to say a blogger is respectable or not? Who's to say a blogger is legit or otherwise. Apparently, one of the guests defined an illegitimate blogger as one who has a fake identity.

Here's how I see it: a blogger is a blogger. You have a blog? Then you're a blogger, regardless of whether you choose to use your real name or not.

I suppose some blogs can be treated more seriously than others- therefore, respectability may vary from one blog to another. Ultimately, however, it is the individual reader that chooses to see the blogger as an authority figure, or as just another waste of time.

Blogging gives anyone and everyone a voice. It's the great equalizer. I don't need my own TV network, radio station or printing press to get my message across anymore.

But a blog is only as powerful and as effective as its number of readers. The internet allows you to read or access virtually anything you want. If your blog has the numbers, then it means for some reason, people choose to read what you have to offer, rather than read something else.

I'd like to think that your readers and subscribers are fairly intelligent people- not easily cowed, swayed or even impressed. The fact that they keep reading your blog, and tell other people about it, does give you quite a degree of authority, and therefore, a fegree of respectability.

2. One of the guests said that blogs are like social rods and are used for social control.

Well, that's one way of looking at it- though it's not entirely true. Blogs can serve a number of purposes- and it doesn't necessarily have to be for social control. Some can be whimsical, others can be fun, many can be deeply serious, or informative and educational, but the vast majority are really just personal diaries and scrapbooks that just happen to be online.

But just like any form of media, blogs are all about keeping things honest. If someone feels that there's a story worth blogging about, and sharing about to the world, then it probably does have some value to it.

If a lot of people seem to be flocking into gossip blogs, then yes, it probably means something. Could it be that people take delight in the downfall of others? Or perhaps they're just in search of good story? Sheer curiosity perhaps? The reasons are many, and not necessarily definite or easily apparent. So just like a social rod, it can be an indicator of sorts.

But blogs aren't all about social control all the time.

3. Beware of the Blog?

Just a tad bit sensational for a title, isn't it? But seriously, why do you have to be afraid of blogs?

Blogs are wonderful tools for communication and interaction. But just like any other form of media, it can be subject to abuse and misuse. In fact, put a blog in the wrong hands, and you can have trouble easily brewing.

Again, blogs only have power if readers choose to give it power. Juned put it rather well, I think. If you don't like what you read, you may choose to:

a> ignore the blog altogether, and dismiss it as a total waste of time,
b> write back and leave a comment, and voice out your disagreement,
c> flag the blog as offensive, particularly if your blog is hosted on free blogging services like Blogspot or Wordpress.
d> sue their sorry asses, in particularly extreme cases, and I hope it never has to come to that.

Again, Juned put it nicely: Caveat Lector. Latin for "Let the Reader Beware".

Have any of you guys actually seen that TV feature? What do you think?

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Blogging Full-time Now

Yep. I suppose you can call me a professional blogger now. And I couldn't be happier.

I've started blogging a little bit over a year ago. Though I may have already learned quite a bit about blogs and blogging since then, I still feel like I have much more to soak up on.

This one particular blog of mine- "Blog. Blogger. Bloggest!"- started it all for me. At first, it was a catch-all kind of blog that had a little bit of everything. Then it wasn't too long until I've decided to position them towards a certain niche. So now I got at least eight different blogs right now, each about a specific topic.

I was really just having fun sharing whatever I knew- at first it was just among friends, then friends of friends. Then I was being sent CDs and DVDs to check out, just so I could write about them.

I never considered it seriously at first, but then the money started trickling in. Not even through Adsense just yet, since I haven't even made a serious effort promoting any of my blogs. It was usually more of companies asking me to help them set up their blogs, or to write for them.
And it wasn't much- first a couple bucks here, a few more there. Then just within a few weeks, I've noticed that the rates were going up, and I was actually getting more writing jobs through my blogs.

Just a couple of weeks ago, I thought I'd let go of my day job to take on a couple of contracts which were, needless to say, very much worth my while. How often does it happen that you do get a job offer that pays a lot more than your current job, for you to do exactly what you want to do for the rest of your life?

It doesn't happen that often to me.

So here I am, happily blogging from the comfort of my own home. Plus I have all the time to do whatever the hell I want- go to the gym, do more business, read a book, travel, blog some more or just laze around at home.

It's all very exciting, really.

Again, I know I'm not the best blogger there is out there, or one with the bb-ranking blog, or even someone with the best content, but I think I'm in a better position now to help other people do more with their blogs. Heck, it's the wave of the future.

To all my fellow bloggers and friends who have been blogging, and to everyone who's read any of my blogs- thanks for inspiring me to blog better. This bold new step forward could never be possible without you.

We keep blogging, and we'll help others keep blogging as well.

Cheers, everyone!

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What's A Good dSLR for A Newbie?

Blogs and digital photography go hand-in-hand, just like Hall & Oates, Tango & Cash and Dungeons & Dragons.

I was at this one local bloggers' event not too long ago, armed with my trusty Asus EEE PC and 5.1 megapixel Sony Cybershot- my standard loadout pretty much wherever I go. Now when they start coming out with mobile phones that pretty much out-pixel your own compact digital camera, then I say it's time to get a new camera.

Incidentally, it was Fritz's Nokia N82 (yes, that's his phone pictured to the right) that made me realize it's really time to get me some new hardware. Juned had a hand in that too (a few months back), but the urgency was just driven home with the realization that my three-year old Cyber-shot can easily be obsolete in a couple of weeks. What? Oh, it's obsolete already? Well, so much for that.

So, back to our topic on great dSLR's for beginners:

In an article published on CNet.com.au a little more than a year ago, we get ourselves a helpful little look into getting our first dSLR. Sure, there may be better ones out in the market now, but when you know absolutely nothing about these babies, I'd say this article is a good place to start. In fact, I'm del.icio.us'ing/Digg'ing/StumbleUpon'ing it right now.


Why You Would Want To Get A dSLR

Maybe you don't have to. In fact, a compact digital camera (like my CyberShot) works just fine. But if for some reason, you'd want to take your photography to a higher level, then maybe it's time you start investing in a digital single-lens reflex (dSLR) camera.

I'm only geek enough to want to get into geekier things, so if you want to read up more on what a dSLR is all about, you may want to start Googling it up, or reading all about it here on Wikipedia.

According to CNet's Mary Lojkine:

An SLR is more responsive than a compact, allowing you to take photos more quickly; it gives you more control, so you can be more creative; and it's more flexible, allowing you to change the lens or use accessories such as flashguns and remote controls.

There you have it. Thanks, Mary.


Recommended dSLRs For Beginners

That same CNet article generally recommends these four entry-level SLR's, each has its own pros and cons, just like a Detour on The Amazing Race. But why these four? According to Mary,

...these entry-level SLRs are designed for people who are used to pocket-friendly compacts, the manufacturers have kept them small and light. Experienced photographers may scoff, telling you that larger and heavier cameras are easier to handle and hold, but if you're used to a compact, you won't want anything too big.

That being said, let's check out our four recommendations:

1. the Canon EOS 400D. The Canon EOS 400D ships with 18-55mm zoom lens. It has a 10-megapixel sensor, and it gives you great customization options with a wide range of lenses and accessories you can attach to it, depending on what you need. Has a good balance of auto, semi-auto and manual controls for you to explore as your skills improve.
2. the Olympus E-410. The Olympus E-410 is the smallest and the lightest of the four- great if you want to carry around less camera. It also comes with a 10-megapixel sensor. Compared to the Canon and Nikon, it comes with a better zoom range out of the box- with a twin-lens kit with 14-42mm and 40-150mm lenses, or 28-84mm and 80-300mm in 35mm terms.
3. the Sony Alpha DSLR-A100 . The Sony Alpha DSLR-A100 also has a 10-megapixel sensor, and is a relative newcomer in the dSLR market, using the tech it got from Konica-Minolta. It has a built-in image stabilization option (whereas you have to get special lenses for the Canon and Nikon). It also has auto focus, anti-static coating and 21 compatible lenses.
4. the Nikon D40. Just like the Canon, the Nikon D40 also ships with a zoom lens, but only comes with a 6-megapixel sensor. Still not bad, and will still produce better pics than a regular compact, but you might feel you're lagging behind with this one. On the plus side, the Nikon also has a lot of accessories and lenses you can get later on, so in that regard, it's just as customizable as the Canon. That said, it's still a great transition camera as your first dSLR.


The Final Word

As far as CNet has presented, you have a good variety of transition dSLRs too choose from, depending on how you see yourself using your camera in the more immediate future. But here's what they have to say:

...it's a close-run thing, but for our money, the Canon EOS 400D has a slight edge. It costs a little more than the Nikon D40, but the extra megapixels will keep you happy for longer.

So there you have it, ladies and gentlemen. I hope this helps you out as much as did for me. Still, don't stop looking around and checking out other cams. There might be other, newer models out there that could be better than the ones presented here. I'd sure love to hear about it if you do find any.

Cheers, everyone!

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Blogs Give You More Bang For Your Buck!

Here's an interesting read on Abe Olandres' Yugatech: a blog entry on how advertisers might actually be getting a better return-of-investment on their media buy with blog advertising.

In a recent presentation he made, Abe compared the performance of ads on his blog (YugaTech) to four other sites that carries the same advertising: two news sites (which he designates as sites A & B), a forum (site C), and a portal (site D).

With this mix of websites, he stacked them up against each other and compared the following five attributes:

• Total Traffic Contribution. Percentage traffic share (leading into the advertiser's landing page?) from each site, considering the total combined online traffic of all five.
  
• New Visitors. The percentage of unique visitors on a blog clicking an advertiser's ad.
  
• Page Views Per Visit.
  
• Average Time on Site.
• Bounce Rate. The percentage of people leaving the referred site right away.
  

Here's what Abe had to say about the Total Traffic Contribution:

Of the top 5 referring sites, my blog (YugaTech) was the 3rd highest referrer with 19.33% of the total traffic contributed by all five. The first two were the news sites that sent in 39.05% and 23.88%, the forum site sent only 11.56% and the portal 6.19%.
To think that one of the news sites had (at least) 192 times more number of monthly pageviews than this blog, placing 3rd in terms of referrals ain’t bad at all. Too bad, I couldn’t get any click-thru-rates.

According to the blog entry, what surprised Abe more were the results of the other metrics: New Visitors, Page Views per Visit, and Average Time on Site.

New Visitors

Site A - 80.5% new visitors
Site B - 69.5% new visitors
Site C - 64.5% new visitors
Site D - 78.0% new visitors
YugaTech - 45% new visitors

Depending on how you look at it, either this blog doesn’t refer more unique visitors or visitors keep clicking on the ads more than once (which is good right?).

Page Views per Visit

Site A - 2.17 pageviews
Site B - 2.06 pageviews
Site C - 1.78 pageviews
Site D - 2.64 pageviews
YugaTech - 6.12 pageviews

Average Time on Site

Site A - 2.24 minutes
Site B - 2:38 minutes
Site C - 1:35 minutes
Site D - 3:07 minutes
YugaTech - 10:17 minutes

It only means one thing — the blog drives more quality traffic because they actually use the referred site more. The figures above shows us 3 to 5 times more site usage by visitors coming from the blog.

Lastly, Abe shares a little more about Bounce Rates:

Site A - 60%
Site B - 60%
Site C - 75%
Site D - 56%
YugaTech - 34%

Bounce rates indicate the percentage of people leaving the referred site right away. So the lower the bounce rates, the better since it means visitors are sticking to the site. Here’s two words to describe that — targeted traffic.

Now that's interesting- more compelling reasons for just about any company to invest more in blogs- for quality content that hits your targeted market segment! Abe's final word on the subject matter (for now):

I do not know how much advertising money was spent on all the 5 sites (including this blog) but from the limited data I gathered, this blog only got around 2% of the total ad spendings (I’m pretty sure it’s lower).

If we just go by the raw number of visitors, spending 2% of your ad budget to get 19% of the traffic (and high quality traffic at that) is a great ROI.

The hard numbers above will show you that blog advertising has a much higher Return of Investment (ROI). So next time you’re thinking of doing online advertising, do consider blogs in your budget. =)

Thanks for that highly informative post, Abe. You can check out more on him on YugaTech.com, for more of Technology news and reviews in the Philippines.

Hope you all found that useful as much as I did. Cheers, everyone!

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Podcasting: Fun with Digital Audio and Video.

Technology today has come to a point that user-generated content is now a very easy and cost-effective effort. Anyone with a PC, an internet connection can have a blog these days. Got a digital camera? Put up a photo-blog! If you have basic audio-video equipment, you can have your own series of viral videos and podcasts, if you feel like it.

As a dude who's been in radio for the past 14 years, it's supposed to be a natural transition of sorts, going from a show on an actual FM radio station to doing something along the lines of New Media- specifically, a podcast.

According to Wikipedia:

A podcast is a collection of digital media files which is distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers. The term "podcast", like "broadcast", can refer either to the series of content itself or to the method by which it is syndicated; the latter is also termed podcasting. The term podcast should not be used to describe individual files. The host or author of a podcast is often called a podcaster.

These days, anyone can have his own radio show on the internet- you can say whatever you want, put whatever content you like, without the restrictions of having to deal with the management of a radio station. Heck, you don't even have to be connected with a radio station!

Whether you're just a regular dude with a desire to speak out and share your knowledge on particular subject matters, or a small business looking for a great new way to promote yourself, then you might want to consider podcasting- which is what I'm considering now.

I've been looking into having my own series of podcasts- and man, there are just so many things you can talk about! Just in the same way you can put up a blog on just about anything, really. Only that a podcast is media in spoken word format, usually on mp3, while a blog is written for all to read.

Here's what I have so far: my current favorite site is this really useful Podcasting News. I say it's a good place to start, for anyone who wants to at least listen to a few podcasts, just to have an idea. Since last Friday, I've been listening to a number of em- some good, some bad. Look to the sidebar on the left side of the Podcasting News website, and you can find some recommendations.

Also, on top of news in the world of podcasting, they also have features and resources to help you on your way. Definitely a great place to start, if you ask me.

Other great reads on podcasting:

• The Creative Commons' Legal Guide To Podcasting. Might as well make it legitimate, right?
• Podcast.net has a whole LOT of podcasts for you to go through. Pick a subject matter and give it a go! Alternately, you can check out Podcast Alley, or Pageflakes' Mother of all Podcasts.
• Another great site for beginning podcasters here, on K12 Handhelds. Also, check out O'Reilly while you're at it.
• If you have time, you may also want to check out Podcasting Tools for some more detailed info on gear, directories and even trade shows on podcasting.

So there you have it- hope this helps you as much as it does for me. Let me know how that podcasting project of yours comes along. I'll post the links to my own podcasts once I have enough content.

Cheers everyone!

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Blogs and Blogging: New Media for SME's

One of the biggest challenges I've noticed, is getting a traditionally set-up Small- or Medium-sized Enterprise to get into New Media. A lot of SME's (particularly here in the Philippines, for example) are family-owned, and therefore is run by the family, with the patriarch/matriarch right on top of things.

For a variety of reasons, these SME's haven't quite picked up on the idea of using New Media to market their business- they might feel that whatever little resources on hand might be better allocated on more lucrative activities. Or maybe there's just a pervading atmosphere of technophobia, or maybe management just doesn't care at all.

Unless of course, you have a say on using New Media for your company's marketing communications efforts- then hey, good for you.

At a time when businesses are struggling with the rising costs of traditional media (TV, radio, print), and the proliferation of other avenues for promotion (events, outdoor media, etc.), at a time when there is just so much ad clutter, and at a time your audience is more averse to being advertised to, what's a Small Business to do?

This is where New Media comes in. It is way, way cheaper than traditional media, and if you use it right, it can be the most effective online tool for you and your growing business.

YouTube is such a massive online hit- so why not make a series of viral videos instead of an expensive TV commercial? Podcasts are the new radio- and you can talk about whatever you like, and even have your own show. Blogs take the place of magazines and newspapers- with loads of informative, entertaining or even scandalous posts that can launch full-blown discussion threads when written well.

Blogging for Small- to Medium-sized Enterprises.

I've picked up quite a bit of information on the subject matter- through my own experiences as a marketing exec, through my interaction with other blogs and bloggers, and attending these highly informative workshops on blogging.

Jayvee Fernandez, general manager of The Blog Bank and channel editor for b5Media, has given a particularly thought-provoking talk in one such workshop not too long ago.

He's pointed out a number of reasons why growing businesses should get into blogging:

1. Blogging is way more cost-effective than traditional media.
2. A well-executed blogging campaign can easily quantify word-of-mouth marketing.
3. Blogs give us access to honest consumer feedback.
4. Here's a good one- bloggers are more passionate than your entire marketing team.
5. Bloggers are self-aware and are concerned with their own development.
6. A new wave of SME's are already doing it- so isn't it about time your company should too?

Definitely worth a closer look, don't you think? I'll use the rest of the weekend to dig deeper into the subject matter.

So what do you think? Don't you think it's time to hop on the blogging bandwagon?

Cheers, everyone!

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Blogs Make For Great Business!

More than ever, companies are looking for more cost-effective ways to promote themselves. Traditional means of advertising are alright- but modern-day marketing practices say that there are so much more non-traditional ways to get that brand message across, and cut through all the ad clutter.

As somebody who does IMC for a living- what Jay Conrad Levinson preaches in his book, "Guerilla Marketing", is pretty much spot on: no single advertising medium works on its own, but marketing combinations work.

And here's something that can synergize very well with just about any promotional campaign you have on hand: blogs.

Blogs are the new magazines, newspapers and books; thanks to more easily accessible (read: free!) user-friendly publishing tools such as Blogspot (which hosts this particular blog), Wordpress, LiveJournal, and so many others, anyone with a PC, and internet connection, and a desire to share anything can now be author, publisher and editor.

Just like FM radio, it easily synergizes with just about anything- of course, one huge advantage is that New Media (blogs included) costs so much less than traditional media. Plus, blogs are paperless. And I'm for anything that uses less paper. Much less paper! Save the environment, everyone!

Which is why blog networks are all the rage these days- we've seen a number of them come up over the past couple years: b5Media, Weblogs, Inc., The DailyPixel Network, Know More Media, Creative Weblogging, Content Quake, and locally, here in the Philippines, The Bayanihan Blog Network.

In fact, now's a great time to start blogging- just check out all the job listings here on Problogger jobs, or you can go ahead and just Google it. You'll find lots of jobs out there if you're considering a career as a pro-blogger. Go ahead and pick some, why dont'cha?

The BlogBank is the Philippines' first blog advertising network- it's so new, they've just launched this week. If you check out their webpage, they have this to say:

The largest circulating newspaper in the Philippines produces 250,000 copies a day. Assuming a pass–on rate of 3 per copy, a newspaper ad gives you 750,000 impressions.

BlogBank gives you one million ad impressions.

This is great news for Advertisers- particularly those targeting the internet-friendly Philippine market. Also great news for publishers- those who blog- because it means that there's actually a market out there for quality content and quality blogs.

So keep on blogging! If you're someone who just started getting into the blogging lifestyle- it pays off (at least it can, eventually), as long as you're passionate about sharing your thoughts and your experiences, even more so if you write well, and write regularly.

If you're running a business, you now have something new to consider when developing your promotional campaigns for the next several months- now is also the time to maybe get into blogging yourself; start putting up your own corporate blog and attach it to your website, and see how much it can do for your business.

See you around in the blogosphere! Cheers, everyone!

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Get It Together with PageFlakes!

Man, I love Pageflakes! I've been at it since I discovered it last Friday when Andrian Lee of AsiaPay mentioned it at the Corporate Communications 2.0 Workshop at the Asian Institute of Management. Thanks, Andrian. I've only started to appreciate RSS feeds recently, and Pageflakes only makes it a lot more appealing.

Here's the deal: Pageflakes allows you to get all your favorite blogs and websites all together on one page, by the power of RSS feeds. In my case, I've used it to make my own homepage where all my favorite blogs are up there, headlines and updates ready to be read as soon as I fire up my Firefox browser.

Each blog or website comes in a little module that you can move around, depending on how you want your page laid out. Pageflakes also has a variety of all kinds of additional widgets- from task-lists to news services to add-ons of your favorite social media applications. The page is customizable, so you can go ahead and choose whatever look you want.

If you're a little bit more obsessive-compulsive, you may want to organize your interests a bit- by creating separate pages of whatever fancies you. Currently I have pages for:

• My personal stuff- where I keep tabs of my own blogs, Facebook, Multiply, Twitter, Technorati, etc. I call it Renzie's Flaix!
• The Blogosphere- where I check out other friends' and other people's blogs.
• Work-Life Balance- for effective and worry-free everyday living, so among other sites I have here Lifehacker and LOLCats- LOLZ!
• Fun with New Media- everything on blog-building, search engine marketing, podcasting, vlogging, RSS feeds is right here.
• All About Business- is just about that: marketing and management, e-commerce, outsourcing. Serious stuff which I find fun.
• Make Money Online- my quest for financial independence begins here! Favorite sites include ShoeMoney and Dosh Dosh.
• Personal Geekness- is rather self-explanatory. Here's where I have Engadget and Kotaku. I plan to fill this up with all things gaming, tech and geeky. Good fun.
• Entertainment- still have to fill this up with my favorite updates on the TV, film and music front.
• Philippines + Tourism- a future project in the works. This is where I'll keep an eye out on great stuff already written about the Philippines- where to go, what to check out, what to eat, etc.

Of course, I can make any other page I feel like later on- and share it with the world! Pageflakes gives you the option to "pagecast", or share your page to everyone else. So whenever you feel like it, you can go right ahead and check out other people's pages as well.

Which I haven't done just yet. Yesterday morning and last night were spent toying around with the options, filling up a profile and yeah, plugging in all those RSS feeds in whatever page I've created. And there's still so much to discover. Probably wouldn't be the new Facebook, but I like it for its functionality and convenience.

Lemme know if you're on Pageflakes too. Let's add each other up and check out our pagecasts.

Cheers, everyone!

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Who Are The Bloggers In Your Neighborhood? (2008)

Ever since I started blogging seriously (which was last October or November), I always made it a point to learn as much as I can about blogging and blog-building. Of course I can always pick up a book, or soak up on as much as I could from online sources, but I thought it would be a good idea to learn from some of the more established bloggers.

After all, they were newbies too at some point, right?

Besides, this makes for a great opportunity to meet the people behind the blogs, as well as a chance to do some serious networking.

So since then, I've taken an active effort to attend as many blogger events as I possibly could: like the one at Kape Isla with the good people of b5media, the Bloggers' Food Tour at TriNoma, the HappySlip event of Yehey.com, and this more recent Bloggers' Night with Delifrance at their cafe near Citibank Pasong Tamo.

What's interesting when meeting with bloggers is that oftentimes, they blog about stuff so totally off their current occupation- a doctor can be totally into photography, a lawyer into cooking, a country consultant into organizing weddings, even a mom into the latest in technology.

It is through blogs that bloggers live out their frustrations and fantasies. And it's all good on the blogging front- you can establish your authority easily with a well-positioned, well-conceived, well-put-together blog.

Which brings us to the point of this segment. "Who Are The Bloggers In Your Neighborhood?" aims to showcase all our new blogger friends- get to know them better, and hopefully learn a thing or two from them.

If you have someone in mind you'd like to feature, or if you want your blog to be featured, do let me know. And drop on in from time to time to see who we have featured here.

Cheers, everyone!

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Here's What I Figured Out...

For the past few weeks, I've been helping out several friends set up their own blogs. More than anything, I've realized that the needs of every blog and blogger indeed differ from case to case.

Just among my friends, I've noticed that some 70-80% are still personal blogs- no particular niche in mind, really- just an online compilation of pics and notes and links and other things they find interesting.

20-30% would have business in mind setting up a blog: some would want to showcase their authority on a given topic, or promote a particular brand, product, service, event or idea. These require a lot more work- as you now bring SEO into play, as well as traffic generation, RSS, social networking and link-building.

I'd say a third of those I've talked to have decided to make their blogs a money-making effort. Something I'd discourage at least until your blog reaches critical mass, or at least a solid amount of content. The problem is that, there are way too many people who put money-making in the forefront more than creating a positive user experience. Then again, it's just me.

If anything, the experience for the past couple weeks has inspired me to put together a curriculum of sorts- a way to organize the content in this particular blog to help out any blogger given his/her needs.

So for the next several weeks, I'll be working on just that. As always, I'll be more than happy to accommodate requests to help along the lines of blog-building. At least, as much as I know- I'm still learning a lot of this stuff as I go along.

Cheers, everyone!

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Blog About Stuff You Care About!

I just read this article on the New York Times about "Blogging Your Way Into a Business". I find it interesting that regular folks like you and me can find their way into a lucrative enterprise by way of their blogs.

But here's the thing: I feel that this article, along with other features on other newspapers, magazines, even radio and TV shows, seem to perpetuate the idea that blogging for money is an easy thing. Maybe it is, maybe it's not- it totally depends on a number of things, in my opinion:

1> your ability to actually communicate effectively through writing,
2> your natural passion to share thoughts and ideas through writing,
3> your discipline and commitment to keep on sharing these thoughts and ideas,
4> and your aptitude towards picking up necessary skills and using them well, like internet marketing, networking, etc.

Read the rest of this article on my other blog, "Blog. Blogger. Bloggest: Renzie on Blogging".

Cheers, everyone!

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Worry-free Blogger Templates at Blogcrowds!

I suppose it is no secret that I've been trying out all these different kinds of templates on my other blog projects.

The usual templates provided by Blogger is alright- but as I may have mentioned before, it seems that I have a preference for 3-column templates.

Now, there area a lot of sites out there- both free and paid- which features quite a number of the 3-column templates that I like (in fact, I've added them up to the Link List to the right, under "Free Blogger Templates"), and a lot other templates.

Read the rest of this article here, on my blog dedicated to blogs, bloggers and the Blogging Lifestyle- "Renzie on Blogging".

Cheers, everyone!

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Preparation + Opportunity = Success

I remembered it hit me in the face when I saw it on an E! True Hollywood Story or something. It was a story about Keenen Ivory Wayans. You may know him as a successful and talented actor, comedian, director and producer- but for me, I will forever associate him with one of my most favorite sketch comedy shows of all time, "In Living Color".

Shout-out to my sister for getting me Season 1 on DVD, by the way. Great stuff.

Now from what I remember (I could be wrong, so bear with me), Keenen had always wanted to be a cast-member of Saturday Night Live- which has always been the benchmark for TV sketch comedy, even to this day. For some reason, he never made it into the show- but it didn't keep him from honing his craft, working on writing and directing and producing.

Read the rest of this entry here on my other blog, "Renzie on Blogging", a blog on blogs, bloggers and The Blogging Lifestyle.

Cheers, everyone!

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I Like AddThis.com!

In my quest to find out how they put little "Bookmark This!" buttons at the bottom of every post on your blog, I have managed to stumble upon (no pun intended) a rather useful service on AddThis.com.
As a blogger, you'll want the buttons from AddThis.com because of several reasons, all pretty much pointed out on their homepage.

1. It allows for easy bookmarking.
2. It helps promote your site.
3. It increases your rankings.
4. It reduces overall clutter.
5. It's easy to install.
6. It comes with free statistics.
7. It's very reliable.
8. It's free!

Read the rest of this article in full on my other blog on The Blogging Lifestyle, "Renzie on Blogging".

Cheers, everyone!

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Diddling with Del.icio.us

I was playing around with my del.icio.us account the whole day today, mainly trying to figure out how to slap a del.icio.us script at the footer of each post, versus just having one at the side of my blog.

Del.icio.us is a free social software web service for sharing web bookmarks. See, there used to be a time when you'd bookmark your favorite websites from whatever PC you'd be using at the moment.

Del.icio.us takes all that bookmarking several steps further because, not only can you store all your personal bookmarks on an easy-to-use, easy-to-access online account, you can also share your bookmarks with other people, as well as check out what other people are bookmarking.

Read the rest of the post on my blog on The Blogging Lifestyle, "Renzie on Blogging".

Cheers, everyone!

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A Disaster Recovery Program is in Order

Frack it.

I got no one else to blame but myself. As I was toying around with blogger/blogspot templates, I must have inadvertently uploaded another template on my blog- "Blog. Blogger. Bloggest!"

Doing so takes out ALL your installed widgets- pictures, text boxes, html codes, etc. No do-overs on this one- once you've hit 'save template', you just kissed them all goodbye. I thought I may have undone it pressing the 'back' button. And while I may have been able to salvage the old code, the fact that I have to insert bits of code all over again to bring everything you once had back can be quite annoying.

Which is, unfortunately, where I'm at right now.

But, "glass-half-full" kind of guy that I am, I see this as an opportunity to consider a serious disaster recovery program for my blogs.

1. The texts in the text-boxes, fortunately for me, I can get from an old archive I keep in my hard disk- so it's just a simple matter of cutting and pasting it back. Or, I could just say 'screw it' and enter in an entirely new Introductory Message and other shameless self-promoting material.

2. Blogrush. Blogrush is a handy blog syndication service that cross-promotes your blog into other blogs of the same persuasion. It's a good way to check out what other bloggers are up to, and makes for great material and networking as well.

3. Technorati. Gotta load that Technorati button back. This allows your readers to 'bookmark' your blog as a favorite, and share it with other bloggers, which in turn gives you more 'authority points'. This works on the model that a positive reader experience gives you more credibility, and therefore brings in more traffic into your site.

4. Twitter. I think it's a nice touch- giving your blog a little personal flavor, giving your readers an idea of what you're up to.

5. Multiply. Oh, just a badge that links to my Multiply, social networking fiend that I am.

6. RSS Feeds. Damn, I gotta find all the feed URLs and encode them back in. Fortunately for me, I think I've been able to save all those on Google Reader- *checking* - oh, good, there they are :)

7. My various link lists: have to build em up again from scratch- online buds link list, blog-building link list and others.

Well it looks like I still got myself quite an amount of work to do. So I'll check you out in a bit.

Lessons Learned Today.

Pick yourself a template and stick with it :). Back your files up, even on notepad; at least export your blog as an xml every so often.

Cheers everyone!

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The Search for the Next Best Blogspot Template...

Can you believe it? My whole day was pretty much spent on fickle-mindedly going through different Blogger/Blogspot templates for one of my blogs.

I'd have to say my benchmark design would be something like this one, on this blog, "Blog. Blogger. Bloggest!"- a design I'm totally happy with; a template I see myself using for quite a long while.

It would seem that I have a preference for the 3-column variety of templates. I think the issue was more of trying to find the right design that looks nice, but at the same time is also functional enough to accommodate a particular load-out of widgets.

I suppose I'm just at a point where I'm trying out putting in all kinds of widgets only to see if it's something that works for me or something I really need.

End result: I'm still not entirely happy with the design on my other blog, "My Thoughts In Stereo". It's adequate for now, but somehow it doesn't seem to have the same clean design as "Blog. Blogger. Bloggest!"

Well, in a way, that's the beauty of Blogger/Blogspot- it's very easy to just chuck out a design and pick from any of the templates they've supplied, or you can go ahead and search for other free templates online. There really is a wide variety available, and when there are just so many to choose from, it's likely you'll end up trying out all kinds of templates until you finally stick to one.

It's already 7pm, and I have to get moving for a dinner date- so I suppose the quest for the next best template will have to wait 'til tomorrow.

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Twitter, Twitter!

I've just successfully put up Twitter on a few of my blogs.

Twitter is a free micro-blogging service, which enables you to post updates of about 140 characters long- enough for a short sentence, and enough to tell people what you're doing, what you feel or what you're going through with just a few words.

You can go sign up quickly for a Twitter account here on their website. Once there, you'll want to start looking for friends who are also on Twitter. Eventually, you'll be able to 'follow' each other through little updates you leave online.

Read the rest of my article on Twitter here on my blog about The Blogging Lifestyle, "Renzie On Blogging".

Cheers, everyone!

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