Showing posts with label Renzie on Entrepreneurship. Show all posts
Showing posts with label Renzie on Entrepreneurship. Show all posts

Wanna Get Into Internet Marketing? Start a Blog!

Saturday, October 10, 2009

yet more reasons to get into blogs and blogging, with Renzie Baluyut.

In a video entitled "Social Media Revolution", which I have shared not too long ago, on a previous blog post, we see that there are over 200 million blogs all over the world right now- and those numbers are growing.

Still a couple more hard-to-ignore facts: 54% of bloggers post content or tweet daily, and 34% of bloggers post opinions about products and brands.

I wonder if marketing professionals realize what kind of word-of-mouth and buzz all this activity potentially generates. Here's another fact: more than 1.8 million pieces of content- web links, news stories, blog posts, notes, photos, etc.- are shared on Facebook every single day.

Wouldn't it be great if people talked about you or your company as well?

Social media has indeed changed the way we saw things as marketing professionals. We have to engage our market in a conversation, learn to listen to them and draw out what we can from their experiences with our respective brands.

If you're new to internet marketing, or just about making that shift from traditional marketing to e-commerce and new media, then you're best off starting your new marketing efforts by creating a blog.

This is what Aaron Wall- leading authority in search engine optimization (SEO), blogger, author and international speaker -recommends. In fact, he had even gone as far as giving us seven reasons why new internet marketers should start a blog now.

1. Blogs are easy to set up and update. There are so many free and easy-to-use services available to anyone on the internet now. Plus you're in control of the content, so you can put in new content anytime you want, as often as you want. Pretty much, you're your own author, editor, publisher and marketer, all in one.

2. Blogs have many feedback mechanisms. You know right away if what you're doing is spot on, or if it needs improvement. Because anyone can comment on any of your posts, or jump in on any ongoing discussion, you have a legitimate means to get feedback from your audience.

Knowing is definitely half the battle. All you have to do now is put all that feedback into good use. Remember, listen first. Then sell.

3. Blogs are easy to track and monitor. Thanks to RSS, you can easily keep tabs of other blogs and bloggers just like yourself. All you have to do is subscribe to other blogs that are relevant to you, and use an aggregator like Google Reader or Pageflakes. Even this blog works as an aggregator for all my favorite internet marketing/productivity-related blogs.

Similarly, it's easy to keep track of the activity on your own blog. There are so many available analytics tools online that can give you an idea of your blog's activity over time, where readers are coming from, and how they find their way to your blog.

4. It's easy to join the conversation on blogs. Because there are so many blogs around the world, and because you can know right away which blogs talk about the same things you talk about, joining in on a conversation online has never been easier.

There's definitely a whole community of bloggers out there, and even smaller niche communities for more specialized topics. There's definitely an appeal to all this- you know you're talking to other human beings- other regular people, not corporations or companies- that share the same interests and passions as your own.

5. There's many different ways for ideas to spread. Blogs are all about shareability and discoverability. If you create compelling enough content- readers will definitely pass your message on.

Remember, as you build your authority through your blogs, you will get more readers who trust you, or who feel like they have a connection with you and what you write about. Blogs make it easy for people who like you to share the stuff you post online.

Because of social sites like Facebook, MySpace and Multiply, microblogging services like Twitter and Plurk, and social bookmarking sites like Digg, Technorati and StumbleUpon, and because everyone spends so much time on all these sites, you can count on them passing on links, videos, blog posts, pics, etc. to all their other friends and associates.

6. Blogs have many signs of social proof and value. According to the good people over at Copyblogger,

From a marketing standpoint, social proof is the basis of both buzz and large sales figures. Without it, there’d be no “grapevine” in the first place. It’s also why testimonials are so essential in direct marketing.

Social proof is ultimately the most powerful force involved in growing a successful business blog that helps you sell products or services. The quality of your content is still the most important element, but other subtle influences may well dictate whether you turn a new visitor into a subscription or bookmark.
7. Reading blogs don't feel like you're reading an ad. Again, we go back to the importance of trust. At a time when the mass media landscape- and even the online environment on the internet- is actually getting more and more commercial, readers are always on the lookout for sources they can trust.

For businesses and organizations, word-of-mouth is a force to be reckoned with more than ever: 78% of consumers trust peer recommendations. And only 14% trust advertisements.

With all this going on, the question for traditional marketers is: why aren't you blogging now?

If you'd really want to get into blogging, and know more about setting up your own blog right away for marketing purposes, you can check out this webinar, an online workshop on blogging set up by ProFora Media right here.

Check out more of Aaron Wall here on his very own channel on YouTube. You'll find lots more stuff on blogging and search engine optimization, as well as links to his blogs and other associated sites.



Cheers everyone!

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The Art of No-Cost Marketing, Part 1 of 2

Monday, September 14, 2009

marketing essentials for entrepreneurs and business-folk, with Renzie Baluyut.

Marketing is something every single entrepreneur has to deal with. Particularly so if you're running the show all by yourself, and you have to wear all kinds of hats in the workplace.

The importance of marketing for small businesses and entrepreneurs? We talked about organic growth last week, the importance of building up and getting the most out of your customer base. Marketing helps you achieve just that. People need to know about your products and services, they need to try it out, and if they do like their experience with your brand, you'd definitely want them to keep coming back.

Usually, however, the challenge is this: most start-up companies and even small businesses have to deal with having a very limited marketing budget. Sometimes, with even no marketing budget at all.

Allow me to share with you some tips on how to come up with a modestly effective marketing campaign with hardly any money shelled out from your end.

The Art of No-Cost Marketing: Ten Tips To Jump Start your Cost-Effective Campaign.

For the first part of two on my no-cost marketing feature, let's focus on building and creating. Before you actually get the word out, you need to have a variety of marketing materials available for your target audience, should they decide to check you out to see if you're worth their while.

1. At the very least, start with a logo. Something that speaks about your company, or your products and services. Yes, you can have someone do this for you, but if you're handy enough with a PC, you can come up with a simple yet effective logo for yourself.

2. Have prepared written blurbs about your company, as well as whatever it is you're pushing at the moment. Write-ups about individual products or services are good, but also have something written up about the company. Take it a step further: figure out your mission, vision and philosophy, come up with a tagline, and even put together a short elevator pitch.

3. You will want business cards. Again, you can make some from home using a PC and a printer, and some board paper. Put your logo on it, the name of your brand, and most importantly, your contact details should potential customers want to reach you and do business with you.

4. Put up a simple website or a blog. These days, with so much free blogging services available online, you can come up with a simple, yet fully functional and interactive website for any customer to check out 24/7. In fact, these days, you simply *must* have a blog or a website. Put everything there: your logo and your blurbs, all the contact details you have, related news and updates, even pictures, video, and podcasts later on.

5. Create other useful things which visitors or potential customers can have for free: a free downloadable list of tips, or a guide to doing something better, a recipe booklet, essentially anything of value to your target market. Even better: produce useful and informative podcasts or videos. Maybe a sample of your product or your services. Get them to try you out and get into the habit of coming back for more.

6. Take pictures and video. You could have shots of your team in action, or you in an event- anything to highlight your products and services, and to show how other customers are having a positive experience with your brand.

7. Social media and social networks: go right ahead and put up your Facebook, Twitter and YouTube pages. Don't forget to fill these up with all kinds of useful things (see #5), so not only can your market try you out, they can even tell their friends about their experience with you. Take it a step further: go for Multiply as well, or a photo service such as Snapfish or Shutterfly, try out LinkedIn, or even touch base with potential fans of MySpace and Friendster.

8. Brochures and Flyers. Come up with handy print copies for your clientele. It could be a menu, or a list of products and services you could offer. Don't forget to put all your contact details, including your web address, and the URL's to all your social media services.

9. Come up with a media kit- this is most particularly useful for when you'll be doing all sorts of media placements or strategic partnerships and tie-ups later on. The point is to put everything you have about your company or your product/service line into one convenient kit for potential partners, sponsors, and even customers if you wish. Include samples, as well as your brochures and flyers, and pretty much anything else you'd feel putting in that kit.

10. Put together a database. Sure for now you can probably put together the emails of your more immediate friends and family, but in time as you gain more repeat business as well as more customers, you will find that having a customer database will help you with all kinds of marketing and promotional activities.

That's it for now. Part 2 of The Art of No-Cost Marketing Coming right up, as we talk about Getting The Word Around.

Photo courtesy of our friends over at FreeDigitalPhotos.net.

Cheers, everyone.

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Celebrating One Internet Day 2009

Thursday, September 10, 2009

advocating the internet as a means of empowerment, with Renzie Baluyut.

It's called One Internet Day, a day to celebrate the power of the Internet to bring people together. It's about connectivity, empowerment, and synergy. One Internet Day encourages us to step back a bit to appreciate all the things we can now do online- whether for business, learning, discovering and sharing, or for recreation.

Janette Toral of Digital Filipino first came up with the idea in 2000, reaching out to around 300 people in Manila, Cebu, Cagayan de Oro and Davao City to celebrate One Internet Day by providing updates on the development of e-commerce in the Philippines.

One Internet Day 2009: Empowering Filipinos Globally with the Internet

Incidentally, Digital Filipino celebrates its 10th anniversary this year, and once again, Filipinos are encouraged to continue the legacy of One Internet Day 2009. According to Janette of Digital Filipino:
To celebrate that milestone, I—in partnership with ProFora Media—will conduct a series of free webinars that will cover the state of e-commerce in the Philippines, website best practices, Internet as a research medium for children, software process improvement and making money from blogging, among other topics.
From the ProFora Media website:

The webinars for the day feature an interesting selection of topics: e-commerce, outsourcing, internet marketing, training, even video production, web development and blogging. The series is a must-attend for entrepreneurs, professionals and business-folk, as well as for new media enthusiasts, students, and members of the academe.
If you'd like to show your support for One Internet Day 2009, it would be appreciated if you could help spread the word and encourage folks to check out the webinars lined up for September 17. In fact, with the availability, convenience and cost-effectiveness of webinars, more speakers have been encouraged to share their expertise and connect with an online audience.

Also, it can be expected every year hereon and we will call on more individuals to share their knowledge online during this day.

Here are the webinars lined up for One Internet Day 2009:

  • “Introduction to Software Process Improvement” by Janette Toral of Digital Filipino PH-SPIN | 9:00am to 10:00am, Sept. 17, 2009.
  • “State of E-Commerce in the Philippines” by Janette Toral of Digital Filipino | 11:00am to 12:00nn, Sept. 17, 2009.
  • “Website Development Best Practices: A Briefing on the 3rd Digital Filipino Web Awards (2009)” by Janette Toral of Digital Filipino | 2:00pm to 3:00pm, Sept. 17, 2009.
  • “Managing Training Effectively and True ROI” by Karthik Subburaman, Country Manager of The ECC International | 3:00pm to 4:00pm, Sept. 17, 2009.
  • “Internet as a Research Medium For Children in Elementary and High School: A Briefing on the Philippine Schools Cyberfair 2010″ by Janette Toral of Digital Filipino | 4:00pm to 5:00pm, Sept. 17, 2009.
  • “Architecture, Engineering and Construction (AEC) Outsourcing in the Philippines” by Gio Carino of Prodigy AE | 5:00pm to 6:00pm, Sept. 17, 2009.
  • “Video Editing For Profit” by Mary Tolentino of Client First | 6:00pm to 7:00pm, Sept. 17, 2009.
  • “Blogging For Money: How To Make Money Writing Reviews and News Articles” by Janette Toral of Blog4Reviews | 7:00pm to 8:00pm, Sept. 17, 2009.

About The One Internet Day 2009 Webinar Series:

Attending the Digital Filipino One Internet Day webinars are easy and convenient- anyone with a decent PC or laptop can register online, and then plug in from anywhere with a stable internet connection, and join the sessions from the comfort of home, office, or even at a coffee shop or a wi-fi-enabled resort.

You may want to check out the One Internet Day 2009 event page on Facebook right here, so you can reserve your slot for the webinar series on Sept.17.

For details and registration, you might want to check out the official websites of Digital Filipino and ProFora Media.

Cheers, everyone.

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A Message To Those In Traditional Media: Evolve Or Die

Sunday, July 5, 2009

lessons in marketing and media, with Renzie Baluyut.

a former colleague of mine in the FM radio industry in Metro Manila shared this video he found on YouTube (thanks Vince!). It's a video by Holland Cooke, and it serves as a wake-up call to anyone who's worked in radio.



I suppose I was fortunate to have left the radio industry early enough to make a transition elsewhere. The Philippine radio industry has been in decline for quite some time now (let's not mince words here), and for many reasons. Sure a few stations are still able to turn out a profit, but the vast majority have been performing poorly for years.

And it just isn't radio. Print media has also been hard hit (do you remember the last time you actually bought a newspaper or magazine?). TV is even more cutthroat than ever. Heck, people hardly even use their TV anymore for the purpose of JUST watching TV (think downloaded content, DVDs, live streaming, DVRs, XBox, etc).

The Situation, For Real.

Times have changed. More than ever, advertising budgets are going towards internet spending. Everyone has the latest in portable music players, or at least wants to get that shiny new iPhone. Social media usage is off-the-charts. The shift has gone from radio-controlled content, to content users decide to put together.

And let's talk about user-generated content more a bit: with so many resources and tools readily available online, anyone with a little imagination and a great desire to share can have a podcast, a blog, or a video channel, and all kinds of people from all over the world can have access to it.

Anyone can be a DJ, announcer or commentator, from anywhere, anytime. Now that's on-demand, user-generated content for you.

The business of traditional media is in the toilet right now. Of course, traditional media companies will streamline, and some will even embrace the whole new media approach, but things will definitely get worse before they get better.

So when Holland Cooke says "Prepare to get fired."? He's actually right.

The Good News Is...

If any user anywhere has the power to get in on blogging, podcasting or viral video production, then that means you, as a media professional, can get into it as well.

In fact, while others are struggling to put out a piece of work online, you already have the skillsets to come up with something so much better. After all, you are a professional.
  • Radio folk are not only great at public speaking, they can also write for an audience, and put digital editing skills to use as well. This can easily translate into podcasts, or blogs filled with lots of interesting content.
  • Newspaper and magazine folk are even better at coming up with all kinds of stories and articles, and usually have access to information or personalities regular people can't get to. This definitely makes for even better content.
  • TV folk look great in front of a camera, or can at least handle a camera so much better than most people. Add to that great storyboarding and editing, and you can easily make top-notch videos than anyone else can.
If you want a tip from me, I'd say look for opportunities to synergize and collaborate with others. You're probably kickass all by yourself, but think of how much more ass you'll all be kicking if you work together?

In Closing...

This is a new and exciting time, particularly for us traditional media folk. Holland Cooke has already pointed out how radio people can carve out a niche for themselves in this brave new world of new media and Web 2.0. And this pretty much applies to all our other colleagues in print and TV.

Take time to look for opportunites to learn and collaborate. Holland has even gone so far as to recommend some books to read, even gear you can plug into your PC/laptop to get you started.

All you have to do, really, is take a more active role in your evolution as a media professional.

On a personal note, consider this as an invitation to all of you, my colleagues in radio, print and TV. If for some reason you need my help or advice in anything related to blogging, podcasting, social media or internet marketing, I'll make myself readily available. If I can't help you, at least I'm sure I know people who can.

So are you ready to evolve for your own good?

Cheers, everyone!

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Blogging Full-time Now

Thursday, April 3, 2008

Yep. I suppose you can call me a professional blogger now. And I couldn't be happier.

I've started blogging a little bit over a year ago. Though I may have already learned quite a bit about blogs and blogging since then, I still feel like I have much more to soak up on.

This one particular blog of mine- "Blog. Blogger. Bloggest!"- started it all for me. At first, it was a catch-all kind of blog that had a little bit of everything. Then it wasn't too long until I've decided to position them towards a certain niche. So now I got at least eight different blogs right now, each about a specific topic.

I was really just having fun sharing whatever I knew- at first it was just among friends, then friends of friends. Then I was being sent CDs and DVDs to check out, just so I could write about them.

I never considered it seriously at first, but then the money started trickling in. Not even through Adsense just yet, since I haven't even made a serious effort promoting any of my blogs. It was usually more of companies asking me to help them set up their blogs, or to write for them.
And it wasn't much- first a couple bucks here, a few more there. Then just within a few weeks, I've noticed that the rates were going up, and I was actually getting more writing jobs through my blogs.

Just a couple of weeks ago, I thought I'd let go of my day job to take on a couple of contracts which were, needless to say, very much worth my while. How often does it happen that you do get a job offer that pays a lot more than your current job, for you to do exactly what you want to do for the rest of your life?

It doesn't happen that often to me.

So here I am, happily blogging from the comfort of my own home. Plus I have all the time to do whatever the hell I want- go to the gym, do more business, read a book, travel, blog some more or just laze around at home.

It's all very exciting, really.

Again, I know I'm not the best blogger there is out there, or one with the bb-ranking blog, or even someone with the best content, but I think I'm in a better position now to help other people do more with their blogs. Heck, it's the wave of the future.

To all my fellow bloggers and friends who have been blogging, and to everyone who's read any of my blogs- thanks for inspiring me to blog better. This bold new step forward could never be possible without you.

We keep blogging, and we'll help others keep blogging as well.

Cheers, everyone!

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Blogs and Blogging: New Media for SME's

Friday, March 14, 2008

One of the biggest challenges I've noticed, is getting a traditionally set-up Small- or Medium-sized Enterprise to get into New Media. A lot of SME's (particularly here in the Philippines, for example) are family-owned, and therefore is run by the family, with the patriarch/matriarch right on top of things.

For a variety of reasons, these SME's haven't quite picked up on the idea of using New Media to market their business- they might feel that whatever little resources on hand might be better allocated on more lucrative activities. Or maybe there's just a pervading atmosphere of technophobia, or maybe management just doesn't care at all.

Unless of course, you have a say on using New Media for your company's marketing communications efforts- then hey, good for you.

At a time when businesses are struggling with the rising costs of traditional media (TV, radio, print), and the proliferation of other avenues for promotion (events, outdoor media, etc.), at a time when there is just so much ad clutter, and at a time your audience is more averse to being advertised to, what's a Small Business to do?

This is where New Media comes in. It is way, way cheaper than traditional media, and if you use it right, it can be the most effective online tool for you and your growing business.

YouTube is such a massive online hit- so why not make a series of viral videos instead of an expensive TV commercial? Podcasts are the new radio- and you can talk about whatever you like, and even have your own show. Blogs take the place of magazines and newspapers- with loads of informative, entertaining or even scandalous posts that can launch full-blown discussion threads when written well.

Blogging for Small- to Medium-sized Enterprises.

I've picked up quite a bit of information on the subject matter- through my own experiences as a marketing exec, through my interaction with other blogs and bloggers, and attending these highly informative workshops on blogging.

Jayvee Fernandez, general manager of The Blog Bank and channel editor for b5Media, has given a particularly thought-provoking talk in one such workshop not too long ago.

He's pointed out a number of reasons why growing businesses should get into blogging:

1. Blogging is way more cost-effective than traditional media.
2. A well-executed blogging campaign can easily quantify word-of-mouth marketing.
3. Blogs give us access to honest consumer feedback.
4. Here's a good one- bloggers are more passionate than your entire marketing team.
5. Bloggers are self-aware and are concerned with their own development.
6. A new wave of SME's are already doing it- so isn't it about time your company should too?

Definitely worth a closer look, don't you think? I'll use the rest of the weekend to dig deeper into the subject matter.

So what do you think? Don't you think it's time to hop on the blogging bandwagon?

Cheers, everyone!

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Blogs Make For Great Business!

More than ever, companies are looking for more cost-effective ways to promote themselves. Traditional means of advertising are alright- but modern-day marketing practices say that there are so much more non-traditional ways to get that brand message across, and cut through all the ad clutter.

As somebody who does IMC for a living- what Jay Conrad Levinson preaches in his book, "Guerilla Marketing", is pretty much spot on: no single advertising medium works on its own, but marketing combinations work.

And here's something that can synergize very well with just about any promotional campaign you have on hand: blogs.

Blogs are the new magazines, newspapers and books; thanks to more easily accessible (read: free!) user-friendly publishing tools such as Blogspot (which hosts this particular blog), Wordpress, LiveJournal, and so many others, anyone with a PC, and internet connection, and a desire to share anything can now be author, publisher and editor.

Just like FM radio, it easily synergizes with just about anything- of course, one huge advantage is that New Media (blogs included) costs so much less than traditional media. Plus, blogs are paperless. And I'm for anything that uses less paper. Much less paper! Save the environment, everyone!

Which is why blog networks are all the rage these days- we've seen a number of them come up over the past couple years: b5Media, Weblogs, Inc., The DailyPixel Network, Know More Media, Creative Weblogging, Content Quake, and locally, here in the Philippines, The Bayanihan Blog Network.

In fact, now's a great time to start blogging- just check out all the job listings here on Problogger jobs, or you can go ahead and just Google it. You'll find lots of jobs out there if you're considering a career as a pro-blogger. Go ahead and pick some, why dont'cha?

The BlogBank is the Philippines' first blog advertising network- it's so new, they've just launched this week. If you check out their webpage, they have this to say:

The largest circulating newspaper in the Philippines produces 250,000 copies a day. Assuming a pass–on rate of 3 per copy, a newspaper ad gives you 750,000 impressions.

BlogBank gives you one million ad impressions.

This is great news for Advertisers- particularly those targeting the internet-friendly Philippine market. Also great news for publishers- those who blog- because it means that there's actually a market out there for quality content and quality blogs.

So keep on blogging! If you're someone who just started getting into the blogging lifestyle- it pays off (at least it can, eventually), as long as you're passionate about sharing your thoughts and your experiences, even more so if you write well, and write regularly.

If you're running a business, you now have something new to consider when developing your promotional campaigns for the next several months- now is also the time to maybe get into blogging yourself; start putting up your own corporate blog and attach it to your website, and see how much it can do for your business.

See you around in the blogosphere! Cheers, everyone!

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Blogs, Bloggers and Blogging.

Sunday, December 9, 2007

Blogs (short for Web-Logs), are essentially online showcases of a person, usually posted for all the world to see.

Blogging is just like writing something on your journal, except that this journal is now online, and that (depending on how much you want to share) it is available for people to interact with.

When you do maintain a blog, you are in effect, a blogger. And there are thousands of bloggers out there all over the world, blogging on so many different things.

Read the rest of this article on my other blog, "Renzie on Blogging".

Cheers, everyone!

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Build Your Portfolio.

Friday, December 7, 2007

I was with a friend the other day, and just like me, she's just started blogging recently.

So we've been talking about how blogging can open so many doors for anyone: not only is it a great way to practice writing, and general English use, it's also a springboard for learning other cool stuff like internet marketing, SEO, programming, digital photography and graphics.

So after a while we started talking about what our plans were for blogging- basically, exactly how do we see ourselves as bloggers.

Right off the bat, she said she wanted to write for other companies- which really wasn't a bad idea. After all, one of the companies I worked with recently paid their copywriters quite the hefty sum as long as they churned out quality material. I'm down with that; writing for a company helps give you discipline and structure, and helps you build a body of work.

Read the rest of this article here on my other blog- a blog on blogs and blogging- "Renzie on Blogging".

Cheers, everyone!

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Quelling the Self-Doubt Inside You.

Wednesday, December 5, 2007

When you're just starting out your very own blogging career- just like me- you can easily get overwhelmed jumping from one blog/site to another.

As blogs and blogging have steadily gained popularity, you'll find a wide variety of material out there- stuff you'd like to read, stuff you'd like to comment on, stuff you'd like to link to and share to your friends.

Take for example this great read on this year's most successful Pinoy probloggers. It was a brilliant post. The fact that I have actually been able to meet some of these guys was just, for me, awesome.

Then you realize- damn, my blog is nowhere near these other guys' blogs! So you suddenly get hit by a wave of self-doubt and get rattled by the realization of how puny you look next to a whole bunch of other blogs.

At least, that's how I feel.

Read the rest of this article here, on my other blog, "Renzie on Blogging".

Cheers, everyone!

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How Much Cash Do Bloggers Make From Blogging?

Sunday, December 2, 2007

Remember just a few months ago how we had a couple of workshops on Blogging For Money? The idea really was to show our participants how to make extra cash by putting in a few hours a day churning out a few posts on a blog worthy of attention.

Yes, you can blog for money. Some locals actually have gone completely professional, and have foregone a regular job to do just that: blogging.

The real question is, how? How can you make money from your blog?

The answer to this seemingly very important question can easily elude the amateur blogger. And while most blogs are really a labor of love more than anything else, it doesn't really matter to a lot of people if they make cash or not.

Read the rest of this article here on my other blog, "Renzie on Blogging".

Cheers, everyone!

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Make Money Blogging!

Monday, November 19, 2007

If you've been spending a great deal of time online, you've already probably checked out a couple of sites that suggest that you can make money just by blogging.

Or answering surveys, or clicking ads, or signing up for some service, etc. Those don't quite appeal to me as much as blogging (sorry guys)- and face it, once you get into the groove, you can easily spend a good number of hours blogging, lurking, emailing and jumping from one site to another.

In any case, if you're the type who spends so much time online, you might as well make some money out of it. Like I mentioned, there are lots of sites out there that can help you out (like this one that I just stumbled onto- www.johnchow.com), or -on the flipside- confound you even more.

It would be great if you unlocked the secrets to making money online on the get-go. But the truth of the matter is, it will take a great deal of trial-and-error to get things right.

I suggest you take time to get your friends together and learn it all at the same time. Join some online forums, look for other groups who are as into it as you are. The point is, you'd want to share your experiences and what you know with them, so you too can learn from what they've been up to as well.

One of the reasons why some friends of mine have decided to put up a small events group- for the purpose of helping other online entrepreneurs hook up with other like-minded individuals, so we can all learn from each other, support each other and have a great time while we're at it.

I'll be looking into these things more, and once I got something useful, you can expect it to be posted here in the near future.

Later, everyone!

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