Learn More About SEO with Janette Toral

essential online learning for the digital entrepreneur, with Renzie Baluyut.

Here's a snippet of a post I wrote up over at another blog of ours, inviting digital entrepreneurs from all over to check out this interesting webinar series on Search Engine Optimization (SEO):

So you have a blog, you got all kinds of social media going on, but why is it taking you so long to get any real traffic coming to your site?

Search Engine Optimization (or SEO), while a relatively young industry, is a very high-demand skill among internet marketing practitioners. SEO involves bringing in quality traffic to a blog or a website from search engines through natural (or more appropriately, “organic”) search results.

Companies and organizations scramble everyday to achieve the topmost spot on a search result page, with the notion that the earlier your site appears on the list of search results, the more visitors you will get from the search engines. In effect, what you’re really after is web presence. SEO helps your blog or website achieve just that. Greater traffic potentially means increased sales, or at least an increased involvement with your target internet audience.

Search Engine Optimization is not only a great internet marketing tool, but is also a highly marketable skill set- sought after much by all kinds of companies, even BPO’s and foreign clients.

The Certificate Course on Search Engine Optimization Techniques will be conducted by none other than Janette Toral, one of the leading authorities on e-commerce and internet marketing in the Philippines. Know more about Janette Toral here.

The course will be conducted as a series of webinars-- online workshops and discussions- which means anyone can register and conveniently join in from just about anywhere in the world, as long as they have a good enough PC or laptop, as well as a reliably stable internet connection.

The hands-on webinar series will touch on tips and techniques to essentially get your blog or site to the top of search engine rankings-- search pages on Google, Yahoo, and Bing- and stay there.

Topics that will be taken up for The Certificate Course on Search Engine Optimization Techniques include:

• An introduction to search engine marketing & optimization
• Identifying niche positioning for products and services that you'll sell, how to target customers, buying frequency and motivation.
• Keywords discovery, attractiveness analysis, and implementation.
• Improving your website structure and navigation.
• Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)

The course runs for three days: October 6, 8 and 10- a Tuesday, Thursday and Saturday, from 6 to 8pm, local Philippine time (GMT +8:00). October 6 and 8 will focus more on theory, discussions and demonstration, while October 10 will touch more on comments on work submitted to the speaker for assessment and feedback.

More details on the SEO Certificate Course can be found here on the webinar series' event page. Or you can go right ahead and register for the course straight away.

Cheers, everyone!

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Celebrating One Internet Day 2009

advocating the internet as a means of empowerment, with Renzie Baluyut.

It's called One Internet Day, a day to celebrate the power of the Internet to bring people together. It's about connectivity, empowerment, and synergy. One Internet Day encourages us to step back a bit to appreciate all the things we can now do online- whether for business, learning, discovering and sharing, or for recreation.

Janette Toral of Digital Filipino first came up with the idea in 2000, reaching out to around 300 people in Manila, Cebu, Cagayan de Oro and Davao City to celebrate One Internet Day by providing updates on the development of e-commerce in the Philippines.

One Internet Day 2009: Empowering Filipinos Globally with the Internet

Incidentally, Digital Filipino celebrates its 10th anniversary this year, and once again, Filipinos are encouraged to continue the legacy of One Internet Day 2009. According to Janette of Digital Filipino:

To celebrate that milestone, I—in partnership with ProFora Media—will conduct a series of free webinars that will cover the state of e-commerce in the Philippines, website best practices, Internet as a research medium for children, software process improvement and making money from blogging, among other topics.

From the ProFora Media website:

The webinars for the day feature an interesting selection of topics: e-commerce, outsourcing, internet marketing, training, even video production, web development and blogging. The series is a must-attend for entrepreneurs, professionals and business-folk, as well as for new media enthusiasts, students, and members of the academe.

If you'd like to show your support for One Internet Day 2009, it would be appreciated if you could help spread the word and encourage folks to check out the webinars lined up for September 17. In fact, with the availability, convenience and cost-effectiveness of webinars, more speakers have been encouraged to share their expertise and connect with an online audience.

Also, it can be expected every year hereon and we will call on more individuals to share their knowledge online during this day.

Here are the webinars lined up for One Internet Day 2009:

• “Introduction to Software Process Improvement” by Janette Toral of Digital Filipino PH-SPIN | 9:00am to 10:00am, Sept. 17, 2009.
• “State of E-Commerce in the Philippines” by Janette Toral of Digital Filipino | 11:00am to 12:00nn, Sept. 17, 2009.
• “Website Development Best Practices: A Briefing on the 3rd Digital Filipino Web Awards (2009)” by Janette Toral of Digital Filipino | 2:00pm to 3:00pm, Sept. 17, 2009.
• “Managing Training Effectively and True ROI” by Karthik Subburaman, Country Manager of The ECC International | 3:00pm to 4:00pm, Sept. 17, 2009.
• “Internet as a Research Medium For Children in Elementary and High School: A Briefing on the Philippine Schools Cyberfair 2010″ by Janette Toral of Digital Filipino | 4:00pm to 5:00pm, Sept. 17, 2009.
• “Architecture, Engineering and Construction (AEC) Outsourcing in the Philippines” by Gio Carino of Prodigy AE | 5:00pm to 6:00pm, Sept. 17, 2009.
• “Video Editing For Profit” by Mary Tolentino of Client First | 6:00pm to 7:00pm, Sept. 17, 2009.
• “Blogging For Money: How To Make Money Writing Reviews and News Articles” by Janette Toral of Blog4Reviews | 7:00pm to 8:00pm, Sept. 17, 2009.
  

About The One Internet Day 2009 Webinar Series:

Attending the Digital Filipino One Internet Day webinars are easy and convenient- anyone with a decent PC or laptop can register online, and then plug in from anywhere with a stable internet connection, and join the sessions from the comfort of home, office, or even at a coffee shop or a wi-fi-enabled resort.

You may want to check out the One Internet Day 2009 event page on Facebook right here, so you can reserve your slot for the webinar series on Sept.17.

For details and registration, you might want to check out the official websites of Digital Filipino and ProFora Media.

Cheers, everyone.

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Webinars Are The Way To Go

new ways to do business with Renzie Baluyut.

I have recently attended some webinars with ProFora Media- a virtual events company based in the Philippines. There are advantages to being able to attend online workshops and seminars right at the comfort of your own bedroom. All you need really is a stable internet connection and a good enough PC and laptop.

There were quite a number of good topics this week: there were talks on social Media, e-mail marketing, setting up Amazon aStores, blogging and others. Our speaker was broadcasting live from Australia, and we had participants from all over the Philippines- Metro Manila, Bacolod and Cebu. The audio was fairly seamless, there was a good degree of interactivity, and all in all, the webinars were executed rather well.

I just realized that, particularly for small businesses and entrepreneurs, there's simply a huge potential for it. Other than the obvious purpose of holding all kinds of online seminars and meetings, I thought this platform can also be used for:

• Managing several branches or outlets all over the country.
• Keeping tabs of your sales team no matter where they are.
• Building yourself as an authority on a particular topic or subject matter, as a means of extending the reach of your blog, website or company.
• Chat party sessions, or town hall meetings- great for all kinds of communities from anywhere around the world.
• A great way for artists and musicians to meet their fans

And any of these can mutate in so many other different ways.

The challenge for webinar event organizers, however, in my opinion, is to get people to try out webinars and experience it for themselves. Webinars are a convenient and cost-effective way to get learning, at the very least. It's still a great way to do networking for those who want it, and I've already laid down some ideas for anyone with a business or organization.

For those who want to give webinars a try, the guys of ProFora Media and Digital Filipino have a series of online talks, in celebration of Digital Filipino's 10th anniversary- The ProFora Media Lightbulb Sessions- on Thursday, 17 Sept 2009. The webinars for the day include:

• 11am - 12nn "The State of E-Commerce in the Philippines" by Janette Toral of Digital Filipino
• 2pm - 3pm "Briefing on the 3rd Digital Filipino Web Awards (2009)", by Janette Toral of Digital Filipino
• 5pm - 6pm "New Trends in Outsourcing", by Gio Carino of Prodigy AE
• 6pm - 7pm "Online Video Marketing", by Mary Tolentino of ClientFirst
• 7pm - 8pm "Blogging For Money: How To Make Money From Writing Blog Reviews and News Articles", by Janette Toral of Blog4Reviews

Interested parties can contact ProFora Media directly, by checking out their Facebook page over here, or emailing them here: info@proforamedia.com.

As a public service, here's a little something about both Digital Filipino and ProFora Media, in the event you'd like to check them out:

Digital Filipino started out as an e-commerce resource website, run by Janette Toral, but has since then evolved into a community of web professionals, online entrepreneurs, new media enthusiasts and educators all over the Philippines.

Digital Filipino also serves as a venue to marketing Janette's books, articles, events, and advocacies. This site started last September 17, 1999 and continues to help a lot of people with their respective e-commerce and internet marketing needs.

Visit the website: http://www.digitalfilipino.com/
Join the community! http://digitalfilipinocom.ning.com/
Check out our blog: http://digitalfilipinoclub.blogspot.com/

ProFora Media is the Philippines' premier virtual events company, providing organizations, professionals and knowledge-seekers with new and innovative ways to learn and do business that are cost-effective and productivity-efficient.

Find out how webinars can work for your company today! Contact ProFora to attend one of our webinar, or arrange for a demo for your organization today.

Our website: http://www.proforamedia.com/
Check out ProFora on Facebook!
Follow us on Twitter: http://twitter.com/ProForaMedia

Cheers, everyone.

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Online Entrepreneurship with Renzie

With this blog, I formally begin my career as an Online Entrepreneur.

I've been blogging for a little over a year now (as of this writing), but it wasn't until November of 2007 that I have realized the potential for blogging to be a legitimate online business. Later I found out that it's not just blogging: there are quite a number of ways anyone can make money online- legitimately, safely, without having to sell yourself short, or resort to shady dealings or anything of the kind.

That being said, welcome to my latest blog, "Online Entrepreneurship".

Though I admit, I'm learning as I go, just like everybody else- this blog is meant to document my ongoing Quest for Financial Independence. I'm more than willing to share tips and advice to anyone else willing to walk the same path as I am.

So "Online Entrepreneurship" is a learning blog. I'll post my realizations and discoveries as they all happen. There's a lot to be learned out there, and just about any real-life business can translate well into an online asset. And just like any successful endeavor, it's going to take patience, discipline and time.

All this is probably in connection with my desire to start a new life, which I blogged about elsewhere.

So what's there to learn in here?

• Tips on being a better online entrepreneur. Management concepts, time management, marketing, and staying in the entrepreneurial mindset.
• Guides to online learning, recommendations on what podcasts to listen to, blogs to read or websites to visit.
• Building better blogs; how to start one from scratch, how to market it, and make the most out of your traffic.
• Internet Marketing; something every online entrepreneur should know. Stuff on SEO, using social media, buzz marketing, etc.
• E-commerce and the growing digital marketplace.
• And other topics that I haven't thought about now, but may want to dig into much later on.

Feedback is definitely most welcome. I would appreciate questions, requested topics you'd want me to touch on, and opinions on all things Online Entrepreneurship.

Cheers, everyone!

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