Learn More About SEO with Janette Toral

essential online learning for the digital entrepreneur, with Renzie Baluyut.

Here's a snippet of a post I wrote up over at another blog of ours, inviting digital entrepreneurs from all over to check out this interesting webinar series on Search Engine Optimization (SEO):

So you have a blog, you got all kinds of social media going on, but why is it taking you so long to get any real traffic coming to your site?

Search Engine Optimization (or SEO), while a relatively young industry, is a very high-demand skill among internet marketing practitioners. SEO involves bringing in quality traffic to a blog or a website from search engines through natural (or more appropriately, “organic”) search results.

Companies and organizations scramble everyday to achieve the topmost spot on a search result page, with the notion that the earlier your site appears on the list of search results, the more visitors you will get from the search engines. In effect, what you’re really after is web presence. SEO helps your blog or website achieve just that. Greater traffic potentially means increased sales, or at least an increased involvement with your target internet audience.

Search Engine Optimization is not only a great internet marketing tool, but is also a highly marketable skill set- sought after much by all kinds of companies, even BPO’s and foreign clients.

The Certificate Course on Search Engine Optimization Techniques will be conducted by none other than Janette Toral, one of the leading authorities on e-commerce and internet marketing in the Philippines. Know more about Janette Toral here.

The course will be conducted as a series of webinars-- online workshops and discussions- which means anyone can register and conveniently join in from just about anywhere in the world, as long as they have a good enough PC or laptop, as well as a reliably stable internet connection.

The hands-on webinar series will touch on tips and techniques to essentially get your blog or site to the top of search engine rankings-- search pages on Google, Yahoo, and Bing- and stay there.

Topics that will be taken up for The Certificate Course on Search Engine Optimization Techniques include:

• An introduction to search engine marketing & optimization
• Identifying niche positioning for products and services that you'll sell, how to target customers, buying frequency and motivation.
• Keywords discovery, attractiveness analysis, and implementation.
• Improving your website structure and navigation.
• Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)

The course runs for three days: October 6, 8 and 10- a Tuesday, Thursday and Saturday, from 6 to 8pm, local Philippine time (GMT +8:00). October 6 and 8 will focus more on theory, discussions and demonstration, while October 10 will touch more on comments on work submitted to the speaker for assessment and feedback.

More details on the SEO Certificate Course can be found here on the webinar series' event page. Or you can go right ahead and register for the course straight away.

Cheers, everyone!