Learn More About SEO with Janette Toral

essential online learning for the digital entrepreneur, with Renzie Baluyut.

Here's a snippet of a post I wrote up over at another blog of ours, inviting digital entrepreneurs from all over to check out this interesting webinar series on Search Engine Optimization (SEO):

So you have a blog, you got all kinds of social media going on, but why is it taking you so long to get any real traffic coming to your site?

Search Engine Optimization (or SEO), while a relatively young industry, is a very high-demand skill among internet marketing practitioners. SEO involves bringing in quality traffic to a blog or a website from search engines through natural (or more appropriately, “organic”) search results.

Companies and organizations scramble everyday to achieve the topmost spot on a search result page, with the notion that the earlier your site appears on the list of search results, the more visitors you will get from the search engines. In effect, what you’re really after is web presence. SEO helps your blog or website achieve just that. Greater traffic potentially means increased sales, or at least an increased involvement with your target internet audience.

Search Engine Optimization is not only a great internet marketing tool, but is also a highly marketable skill set- sought after much by all kinds of companies, even BPO’s and foreign clients.

The Certificate Course on Search Engine Optimization Techniques will be conducted by none other than Janette Toral, one of the leading authorities on e-commerce and internet marketing in the Philippines. Know more about Janette Toral here.

The course will be conducted as a series of webinars-- online workshops and discussions- which means anyone can register and conveniently join in from just about anywhere in the world, as long as they have a good enough PC or laptop, as well as a reliably stable internet connection.

The hands-on webinar series will touch on tips and techniques to essentially get your blog or site to the top of search engine rankings-- search pages on Google, Yahoo, and Bing- and stay there.

Topics that will be taken up for The Certificate Course on Search Engine Optimization Techniques include:

• An introduction to search engine marketing & optimization
• Identifying niche positioning for products and services that you'll sell, how to target customers, buying frequency and motivation.
• Keywords discovery, attractiveness analysis, and implementation.
• Improving your website structure and navigation.
• Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)

The course runs for three days: October 6, 8 and 10- a Tuesday, Thursday and Saturday, from 6 to 8pm, local Philippine time (GMT +8:00). October 6 and 8 will focus more on theory, discussions and demonstration, while October 10 will touch more on comments on work submitted to the speaker for assessment and feedback.

More details on the SEO Certificate Course can be found here on the webinar series' event page. Or you can go right ahead and register for the course straight away.

Cheers, everyone!

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Celebrating One Internet Day 2009

advocating the internet as a means of empowerment, with Renzie Baluyut.

It's called One Internet Day, a day to celebrate the power of the Internet to bring people together. It's about connectivity, empowerment, and synergy. One Internet Day encourages us to step back a bit to appreciate all the things we can now do online- whether for business, learning, discovering and sharing, or for recreation.

Janette Toral of Digital Filipino first came up with the idea in 2000, reaching out to around 300 people in Manila, Cebu, Cagayan de Oro and Davao City to celebrate One Internet Day by providing updates on the development of e-commerce in the Philippines.

One Internet Day 2009: Empowering Filipinos Globally with the Internet

Incidentally, Digital Filipino celebrates its 10th anniversary this year, and once again, Filipinos are encouraged to continue the legacy of One Internet Day 2009. According to Janette of Digital Filipino:

To celebrate that milestone, I—in partnership with ProFora Media—will conduct a series of free webinars that will cover the state of e-commerce in the Philippines, website best practices, Internet as a research medium for children, software process improvement and making money from blogging, among other topics.

From the ProFora Media website:

The webinars for the day feature an interesting selection of topics: e-commerce, outsourcing, internet marketing, training, even video production, web development and blogging. The series is a must-attend for entrepreneurs, professionals and business-folk, as well as for new media enthusiasts, students, and members of the academe.

If you'd like to show your support for One Internet Day 2009, it would be appreciated if you could help spread the word and encourage folks to check out the webinars lined up for September 17. In fact, with the availability, convenience and cost-effectiveness of webinars, more speakers have been encouraged to share their expertise and connect with an online audience.

Also, it can be expected every year hereon and we will call on more individuals to share their knowledge online during this day.

Here are the webinars lined up for One Internet Day 2009:

• “Introduction to Software Process Improvement” by Janette Toral of Digital Filipino PH-SPIN | 9:00am to 10:00am, Sept. 17, 2009.
• “State of E-Commerce in the Philippines” by Janette Toral of Digital Filipino | 11:00am to 12:00nn, Sept. 17, 2009.
• “Website Development Best Practices: A Briefing on the 3rd Digital Filipino Web Awards (2009)” by Janette Toral of Digital Filipino | 2:00pm to 3:00pm, Sept. 17, 2009.
• “Managing Training Effectively and True ROI” by Karthik Subburaman, Country Manager of The ECC International | 3:00pm to 4:00pm, Sept. 17, 2009.
• “Internet as a Research Medium For Children in Elementary and High School: A Briefing on the Philippine Schools Cyberfair 2010″ by Janette Toral of Digital Filipino | 4:00pm to 5:00pm, Sept. 17, 2009.
• “Architecture, Engineering and Construction (AEC) Outsourcing in the Philippines” by Gio Carino of Prodigy AE | 5:00pm to 6:00pm, Sept. 17, 2009.
• “Video Editing For Profit” by Mary Tolentino of Client First | 6:00pm to 7:00pm, Sept. 17, 2009.
• “Blogging For Money: How To Make Money Writing Reviews and News Articles” by Janette Toral of Blog4Reviews | 7:00pm to 8:00pm, Sept. 17, 2009.
  

About The One Internet Day 2009 Webinar Series:

Attending the Digital Filipino One Internet Day webinars are easy and convenient- anyone with a decent PC or laptop can register online, and then plug in from anywhere with a stable internet connection, and join the sessions from the comfort of home, office, or even at a coffee shop or a wi-fi-enabled resort.

You may want to check out the One Internet Day 2009 event page on Facebook right here, so you can reserve your slot for the webinar series on Sept.17.

For details and registration, you might want to check out the official websites of Digital Filipino and ProFora Media.

Cheers, everyone.

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The Sorry State of Contact Centers

Sign o' the times, indeed.

I feel real bad that all these contact centers are forced to hire borderline English-deficient agents just to fill their quota of warm bodies to get their operations going on.

Back in 2001, I was already running campaigns (for Easycall and E-performax), and to be honest- as a radio dude- I could only consider a few to be really effective communicators; people who had the proper skillsets and mindset for the job. Fast forward to today, 6 years later- the quality of agents seems to have really gone down.

I suppose it can't be helped- 1) More call centers than ever before, 2) Your talent pool hasn't exactly grown to meet that need, so all these companies are forced to hire more people with just the bare set of English skills to get the job done, 3) The ones WITH decent English choose to do other things, as they feel getting into a contact center is beneath their skills, or simply not worth the time, money or effort.

Can't deny it though: The BPO industry still commands a sizeable chunk of money to be made (by anyone- enterprising individuals, foreign investors, the lowly CSR, etc.), and there are still so many opportunities for growth and development. But don't expect me to run your operations for chump change. I know these companies can afford to cough up a little extra cash if they really think they have to.

Right now, I'm just happy what I'm doing at the moment- doing something I really like (writing), for better-than-average pay (it pays the bills, plus you have some extra left over), with almost no responsibility whatsoever (no teams to manage, etc), and just the right amount of time to do other things outside work (work out, do some business, etc).

So who do I feel sorry for? This bunch of CSRs chattering in Tagalog next to my workspace, right next to a sign that says "English-only Zone". Instead of honing their craft with a genuine desire to be better at their jobs, they waste their time griping about how someone hung up on them (no surprise there), and how they can jump to another call center two buildings away offering (what they think is) a better package for them. I feel sorry for them because, in two years, they will wonder why their contemporaries have moved on to better companies and better positions, while they will still be complaining incessantly about their lot in corporate life.

And with that, I fire up my player and drown myself to the sounds of The Fray, following up some leads my editor just sent me. I'm just not being paid enough to care about these CSRs. And in a way, I'm really happy I don't have to.

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