50+ Free Directories For Your Blog | The Monday Marketing Tip

Monday, October 12, 2009

a listing of directories for your link-building efforts, with Renzie Baluyut.

Link-building is a handy skill for marketing professionals, online entrepreneurs, small business owners and web administrators- it's great for making your site more search-engine-friendly, it also helps build your credibility and authority, and hopefully, all this improved traffic into your site translates into increased participation, inquiries, leads or even sales.

Link-building is a part of search engine optimization (SEO)- the science and art of getting your blog or website to the top of the search engine results pages (or at least as high as you can), which works on the premise that those listed at the top of search engine results pages (or SERPs) actually get more incoming traffic, and therefore, improved business.

We'll definitely get into the intricacies of link-building strategy in a later post. For now, you have to remember that part of your blog SEO strategy is to get as many incoming links into your blog as you possibly can.

For your convenience, Martin Preece and the good people over at WebSEODesign have compiled a number of free directories for you to visit, so you can register your blog or website. Martin's got some very useful notes about each of these sites, so go right ahead and check those out.

Here we go, 50+ free directories for your link-building efforts:

1. AllTheWebsites Directory | http://allthewebsites.org
2. R-TT Directory | http://directory.r-tt.com
3. Exactseek.com | http://www.exactseek.com
4. Directory World | http://www.directoryworld.net/
5. Wiki Directory of the Web | http://www.wikidweb.com/

6. Jayde B2B Search Engine | http://www.jayde.com/
7. CANLinks | http://www.canlinks.net/
8. All Free Things | http://allfreethings.com/
9. Geeks on Steroids.com | http://www.geeksonsteroids.com/directory/
10. IllumiRate.com | http://www.illumirate.com/

11. InfoListings | http://www.info-listings.com/
12. Iozoo Web Directory | http://www.iozoo.com/
13. Consultant Directory | http://www.consultant-directory.com/
14. Find Hound Directory | http://www.findhound.com/
15. A Free Directory | http://www.a-free-directory.info/

16. SoMuch.com | http://www.somuch.com/
17. Open Directory Project | http://dmoz.org/
18. All Links Directory | http://www.all-linksite.com/
19. LDMStudio.com | http://www.directory.ldmstudio.com/
20. Joe Ant | http://www.joeant.com/

21. Tsection Web Directory | http://www.tsection.com/
22. Directory Link | http://www.directory-link.info/
23. UK Directory - Business Listings | http://www.uk-web-index.co.uk/
24. Weblog Directory | http://www.yourwebloghere.com/
25. Hedir Web Directory | http://www.hedir.com/

26. Megri Web Directory | http://www.megri.com/
27. Feed Pub | http://www.feedpub.com/
28. RSS Mob | http://www.rssmob.com/
29. Fabaroo Directory | http://fabaroo.com/
30. Add URL-Free.com | http://www.addurl-free.com/

31. Quicksilver | http://www.quick-silver.org/
32. Beginner's World | http://www.beginnersworld.com/
33. Software Pointers Directory | http://www.software-pointers.com/
34. Apexoo Directory | http://www.apexoo.com/directory/
35. High Class Blogs | http://www.highclassblogs.com/

36. Webmaster Resources | http://www.webmasterlead.com/
37. Directory Delux | http://www.directorydelux.com/
38. Bulletize | http://www.bulletize.com/
39. RealState 4 Real Estate | http://www.realstate.ws/
40. Add Your Site Free | http://www.addyoursitefreesubmit.com/

41. gDotz | http://www.gdotz.com/
42. SgtSearch.com | http://www.sgtsearch.com/
43. Level10s Internet Sites | http://www.l10s.com/
44. Search Sight | http://searchsight.com/Directory.htm
45. BYS.NET-Internet Directory | http://www.bys.net/

46. DirectoryRecreation.com | http://www.directoryrecreation.com/ --> also gets listed in...
47. ...Shopping5.com | http://www.shopping5.com/
48. ...LookDirectory.com | http://www.lookdirectory.com/
49, ...FunRecreation.com | http://www.funrecreation.com/
50. ...DirectoryB2B.com | http://www.directoryb2b.com/

51. BusinessSeek.biz Business Directory | http://www.businessseek.biz/
52. Directory On | http://www.directoryon.info/
53. Business Web Directory.biz | http://www.businesswebdirectory.biz/
54. Site Pro News Webmaster Resource Sites | http://www.sitepronews.com/wresources.html
55. buzznick Web Directory | http://www.buzznick.com/

56. Global Weblinks Directory | http://www.global-weblinks.com/
57. Gamsis Human Edited Web Directory | http://www.gamsis.com/
58. Add Your URL Directory | http://www.addyoururl.org/
59. Lonely Way Directory | http://directory.lonelyway.com/
60. www.treatment-centers.net | http://www.treatment-centers.net/links/index.html

61. List 'n Click.me | http://www.listnclick.me/
62. NicheLister | http://www.nichelister.com/

Much thanks again to Martin Preece's team over at WebSEODesign.com. In addition to the listing of free directories, they also have lots of great stuff for all things SEO.

Incidentally, there's also this webinar that I'm attending, a certificate course on link-building organized by ProFora Media. Should be fun. You guys might want to check it out as well.

Cheers, everyone!

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Wanna Get Into Internet Marketing? Start a Blog!

Saturday, October 10, 2009

yet more reasons to get into blogs and blogging, with Renzie Baluyut.

In a video entitled "Social Media Revolution", which I have shared not too long ago, on a previous blog post, we see that there are over 200 million blogs all over the world right now- and those numbers are growing.

Still a couple more hard-to-ignore facts: 54% of bloggers post content or tweet daily, and 34% of bloggers post opinions about products and brands.

I wonder if marketing professionals realize what kind of word-of-mouth and buzz all this activity potentially generates. Here's another fact: more than 1.8 million pieces of content- web links, news stories, blog posts, notes, photos, etc.- are shared on Facebook every single day.

Wouldn't it be great if people talked about you or your company as well?

Social media has indeed changed the way we saw things as marketing professionals. We have to engage our market in a conversation, learn to listen to them and draw out what we can from their experiences with our respective brands.

If you're new to internet marketing, or just about making that shift from traditional marketing to e-commerce and new media, then you're best off starting your new marketing efforts by creating a blog.

This is what Aaron Wall- leading authority in search engine optimization (SEO), blogger, author and international speaker -recommends. In fact, he had even gone as far as giving us seven reasons why new internet marketers should start a blog now.

1. Blogs are easy to set up and update. There are so many free and easy-to-use services available to anyone on the internet now. Plus you're in control of the content, so you can put in new content anytime you want, as often as you want. Pretty much, you're your own author, editor, publisher and marketer, all in one.

2. Blogs have many feedback mechanisms. You know right away if what you're doing is spot on, or if it needs improvement. Because anyone can comment on any of your posts, or jump in on any ongoing discussion, you have a legitimate means to get feedback from your audience.

Knowing is definitely half the battle. All you have to do now is put all that feedback into good use. Remember, listen first. Then sell.

3. Blogs are easy to track and monitor. Thanks to RSS, you can easily keep tabs of other blogs and bloggers just like yourself. All you have to do is subscribe to other blogs that are relevant to you, and use an aggregator like Google Reader or Pageflakes. Even this blog works as an aggregator for all my favorite internet marketing/productivity-related blogs.

Similarly, it's easy to keep track of the activity on your own blog. There are so many available analytics tools online that can give you an idea of your blog's activity over time, where readers are coming from, and how they find their way to your blog.

4. It's easy to join the conversation on blogs. Because there are so many blogs around the world, and because you can know right away which blogs talk about the same things you talk about, joining in on a conversation online has never been easier.

There's definitely a whole community of bloggers out there, and even smaller niche communities for more specialized topics. There's definitely an appeal to all this- you know you're talking to other human beings- other regular people, not corporations or companies- that share the same interests and passions as your own.

5. There's many different ways for ideas to spread. Blogs are all about shareability and discoverability. If you create compelling enough content- readers will definitely pass your message on.

Remember, as you build your authority through your blogs, you will get more readers who trust you, or who feel like they have a connection with you and what you write about. Blogs make it easy for people who like you to share the stuff you post online.

Because of social sites like Facebook, MySpace and Multiply, microblogging services like Twitter and Plurk, and social bookmarking sites like Digg, Technorati and StumbleUpon, and because everyone spends so much time on all these sites, you can count on them passing on links, videos, blog posts, pics, etc. to all their other friends and associates.

6. Blogs have many signs of social proof and value. According to the good people over at Copyblogger,

From a marketing standpoint, social proof is the basis of both buzz and large sales figures. Without it, there’d be no “grapevine” in the first place. It’s also why testimonials are so essential in direct marketing.

Social proof is ultimately the most powerful force involved in growing a successful business blog that helps you sell products or services. The quality of your content is still the most important element, but other subtle influences may well dictate whether you turn a new visitor into a subscription or bookmark.
7. Reading blogs don't feel like you're reading an ad. Again, we go back to the importance of trust. At a time when the mass media landscape- and even the online environment on the internet- is actually getting more and more commercial, readers are always on the lookout for sources they can trust.

For businesses and organizations, word-of-mouth is a force to be reckoned with more than ever: 78% of consumers trust peer recommendations. And only 14% trust advertisements.

With all this going on, the question for traditional marketers is: why aren't you blogging now?

If you'd really want to get into blogging, and know more about setting up your own blog right away for marketing purposes, you can check out this webinar, an online workshop on blogging set up by ProFora Media right here.

Check out more of Aaron Wall here on his very own channel on YouTube. You'll find lots more stuff on blogging and search engine optimization, as well as links to his blogs and other associated sites.



Cheers everyone!

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Social Media Explosion

Sunday, October 4, 2009

some hard facts on social media usage, with Renzie Baluyut.

Do you still think social media is a fad?

They're already calling it a revolution-- the social media revolution. Quite possibly the biggest socio-economic shift since the Industrial Revolution.

I've been a traditional marketer for the better part of my radio career. While I've started blogging and getting into Facebook and Twitter some two-and-a-half years ago, I've only realized the value of social media for small business owners, entrepreneurs and internet professionals several months into immersing myself in the whole media scene.

I hope to post some compelling facts about new media usage in the Philippines in the near future. In the meantime, you may want to watch this video from TeacherTube.com.

This particular video was posted about a month ago (09 Sept 2009).



The video was made to some tuneage from Fatboy Slim. "Right Here, Right Now" was released in 1999, from Fatboy Slim's second studio album, You've Come a Long Way, Baby.

A similar post appears on my other blog, The Life and Times of The Renzie Man | A Blog on an Independent, Proactive and Stress-Free Lifestyle.

Cheers, everyone.

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Learn More About SEO with Janette Toral

Tuesday, September 15, 2009

essential online learning for the digital entrepreneur, with Renzie Baluyut.

Here's a snippet of a post I wrote up over at another blog of ours, inviting digital entrepreneurs from all over to check out this interesting webinar series on Search Engine Optimization (SEO):

So you have a blog, you got all kinds of social media going on, but why is it taking you so long to get any real traffic coming to your site?

Search Engine Optimization (or SEO), while a relatively young industry, is a very high-demand skill among internet marketing practitioners. SEO involves bringing in quality traffic to a blog or a website from search engines through natural (or more appropriately, “organic”) search results.

Companies and organizations scramble everyday to achieve the topmost spot on a search result page, with the notion that the earlier your site appears on the list of search results, the more visitors you will get from the search engines. In effect, what you’re really after is web presence. SEO helps your blog or website achieve just that. Greater traffic potentially means increased sales, or at least an increased involvement with your target internet audience.

Search Engine Optimization is not only a great internet marketing tool, but is also a highly marketable skill set- sought after much by all kinds of companies, even BPO’s and foreign clients.

The Certificate Course on Search Engine Optimization Techniques will be conducted by none other than Janette Toral, one of the leading authorities on e-commerce and internet marketing in the Philippines. Know more about Janette Toral here.

The course will be conducted as a series of webinars-- online workshops and discussions- which means anyone can register and conveniently join in from just about anywhere in the world, as long as they have a good enough PC or laptop, as well as a reliably stable internet connection.

The hands-on webinar series will touch on tips and techniques to essentially get your blog or site to the top of search engine rankings-- search pages on Google, Yahoo, and Bing- and stay there.

Topics that will be taken up for The Certificate Course on Search Engine Optimization Techniques include:
  • An introduction to search engine marketing & optimization
  • Identifying niche positioning for products and services that you'll sell, how to target customers, buying frequency and motivation.
  • Keywords discovery, attractiveness analysis, and implementation.
  • Improving your website structure and navigation.
  • Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)
The course runs for three days: October 6, 8 and 10- a Tuesday, Thursday and Saturday, from 6 to 8pm, local Philippine time (GMT +8:00). October 6 and 8 will focus more on theory, discussions and demonstration, while October 10 will touch more on comments on work submitted to the speaker for assessment and feedback.

More details on the SEO Certificate Course can be found here on the webinar series' event page. Or you can go right ahead and register for the course straight away.

Cheers, everyone!

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The Art of No-Cost Marketing, Part 1 of 2

Monday, September 14, 2009

marketing essentials for entrepreneurs and business-folk, with Renzie Baluyut.

Marketing is something every single entrepreneur has to deal with. Particularly so if you're running the show all by yourself, and you have to wear all kinds of hats in the workplace.

The importance of marketing for small businesses and entrepreneurs? We talked about organic growth last week, the importance of building up and getting the most out of your customer base. Marketing helps you achieve just that. People need to know about your products and services, they need to try it out, and if they do like their experience with your brand, you'd definitely want them to keep coming back.

Usually, however, the challenge is this: most start-up companies and even small businesses have to deal with having a very limited marketing budget. Sometimes, with even no marketing budget at all.

Allow me to share with you some tips on how to come up with a modestly effective marketing campaign with hardly any money shelled out from your end.

The Art of No-Cost Marketing: Ten Tips To Jump Start your Cost-Effective Campaign.

For the first part of two on my no-cost marketing feature, let's focus on building and creating. Before you actually get the word out, you need to have a variety of marketing materials available for your target audience, should they decide to check you out to see if you're worth their while.

1. At the very least, start with a logo. Something that speaks about your company, or your products and services. Yes, you can have someone do this for you, but if you're handy enough with a PC, you can come up with a simple yet effective logo for yourself.

2. Have prepared written blurbs about your company, as well as whatever it is you're pushing at the moment. Write-ups about individual products or services are good, but also have something written up about the company. Take it a step further: figure out your mission, vision and philosophy, come up with a tagline, and even put together a short elevator pitch.

3. You will want business cards. Again, you can make some from home using a PC and a printer, and some board paper. Put your logo on it, the name of your brand, and most importantly, your contact details should potential customers want to reach you and do business with you.

4. Put up a simple website or a blog. These days, with so much free blogging services available online, you can come up with a simple, yet fully functional and interactive website for any customer to check out 24/7. In fact, these days, you simply *must* have a blog or a website. Put everything there: your logo and your blurbs, all the contact details you have, related news and updates, even pictures, video, and podcasts later on.

5. Create other useful things which visitors or potential customers can have for free: a free downloadable list of tips, or a guide to doing something better, a recipe booklet, essentially anything of value to your target market. Even better: produce useful and informative podcasts or videos. Maybe a sample of your product or your services. Get them to try you out and get into the habit of coming back for more.

6. Take pictures and video. You could have shots of your team in action, or you in an event- anything to highlight your products and services, and to show how other customers are having a positive experience with your brand.

7. Social media and social networks: go right ahead and put up your Facebook, Twitter and YouTube pages. Don't forget to fill these up with all kinds of useful things (see #5), so not only can your market try you out, they can even tell their friends about their experience with you. Take it a step further: go for Multiply as well, or a photo service such as Snapfish or Shutterfly, try out LinkedIn, or even touch base with potential fans of MySpace and Friendster.

8. Brochures and Flyers. Come up with handy print copies for your clientele. It could be a menu, or a list of products and services you could offer. Don't forget to put all your contact details, including your web address, and the URL's to all your social media services.

9. Come up with a media kit- this is most particularly useful for when you'll be doing all sorts of media placements or strategic partnerships and tie-ups later on. The point is to put everything you have about your company or your product/service line into one convenient kit for potential partners, sponsors, and even customers if you wish. Include samples, as well as your brochures and flyers, and pretty much anything else you'd feel putting in that kit.

10. Put together a database. Sure for now you can probably put together the emails of your more immediate friends and family, but in time as you gain more repeat business as well as more customers, you will find that having a customer database will help you with all kinds of marketing and promotional activities.

That's it for now. Part 2 of The Art of No-Cost Marketing Coming right up, as we talk about Getting The Word Around.

Photo courtesy of our friends over at FreeDigitalPhotos.net.

Cheers, everyone.

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